The Magic Ship Of The Orient Multimedia Videos by Liang Wu |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Magic Ship Of The Orient PRIMARY FUNCTION: Multimedia Videos INSPIRATION: The stage featured a colossal spacecraft named The Magic Ship of The Orient, which was made up of Chinese fans, Pipa, and engines. The dynamic landscape painting, phoenix, Chinese gardens, Shikumen, and contemporary Shanghai were depicted in a surreal space. The stage background of the fashion show created an astonishing immersive experience, while the giant animations generated by AIGC synchronously echo more than 60 sets of real models. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The work is from a 30 minute grand fashion show held during the 2023 World Design Capital Conference. The video on stage depicts a large ship that integrates elements of Eastern traditional culture, immersing the audience in a magical space. The design team used 3D animation, naked eye 3D, and AIGC technology to present the video on an 80 meter wide U-shaped screen and a top array screen, dynamically presenting the inspiration elements of fashion designers and performing simultaneously with over 60 pieces of clothing, boldly reconstructing the stage scene. OPERATION / FLOW / INTERACTION: This multimedia fashion show is performed every autumn in Shanghai, and this is the version of the 2023 World Design Capital Conference. By being invited to watch live, the experience will be very stunning, but it can also be watched online through global live streaming. PROJECT DURATION AND LOCATION: The creativity and production of this project started in Shanghai in July 2023, and after completion, it was performed at the main venue of the World Design Capital Conference in Shanghai in September 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: Three-Dimensional Animation and AIGC SPECIFICATIONS / TECHNICAL PROPERTIES: A massive U-shaped screen (8000cmx700cm) A top array screen (1150cmx1150cm) Naked-eye 3D technology TAGS: Fashion show, Stage multimedia, AIGC, Digital art RESEARCH ABSTRACT: This project is a multimedia fashion show that will be one of the main performances during the 2023 World Design Capital Conference. It is the result of collaborative research and creation by teachers and students from various design majors at universities, including visual communication design, digital media art, fashion design, performance, artificial intelligence, music, and dance. The purpose of this work is to reinterpret local culture and showcase the achievements of young designers to the world through integrated performances. The video primarily uses technologies such as Three Dimensional Animation, AIGC, and Naked-eye 3D. This work expresses the imagination of "Eastern fashion" to the world through the reconstruction and interpretation of traditional elements. It emphasizes the balance between inheritance and innovation in digital scenarios. The runway uses a large number of digital art expression methods, integrating digital clothing with natural elements and Eastern cultural elements, and walking through a 270-degree immersive circular giant screen. Being immersed in it is like entering the gate of the fashion metaverse, presenting a style of virtual and real fusion and future retro. The performance reflects the cross-disciplinary and interdisciplinary creative state of young designers in Shanghai. This event has helped release over 60 sets of cutting-edge designer works, received coverage from over a dozen media outlets, and conducted global live broadcasts, gaining widespread social attention. We have made positive contributions to promoting emerging fashion forces to a larger stage and attracting industry and market attention. CHALLENGE: The primary difficulty of this project lies in the coordination among diverse professions and the manageability of AIGC. ADDED DATE: 2024-02-28 20:32:51 TEAM MEMBERS (10) : Director/Art Director:Wu Liang, Fashion Planning:Luo Jingjie, Executive Director:Yuan Qinying, Editing:Gao Xiangneng, AIGC:Meng Shengyu, AIGC:Fu Jie, 3D Modeling:Zhang Xiaohan, 3D Modeling:Qian Long, 3D Modeling:Huang Yaxuan and 3D Modeling:Xu Xinni IMAGE CREDITS: none |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: College of Fashion and Design,Donghua University PROFILE: College of Fashion and Design of Donghua University is one of the earliest established universities in fashion disciplines in China. The college is composed of Department of Fashion Design and Engineering, Department of Fashion Art Design, Department of Visual Communication, Department of Environmental Design, Department of Product Design, Department of Acting, Sector of Art Theory, Sector of Fine Arts, Sector of Sino-Japanese Cooperation Project and the experimental centers. It has eight undergraduate majors, i.e., Fashion Design and Engineering, Fashion & Clothing Design, Digital Media Design, Visual Communication Design, Environmental Design, Product Design, Acting, Art and Technology. It has the "Fashion Design and Engineering" master and doctoral degrees and "Fashion Design and Innovation Project" cross-doctoral degrees, in which the "Fashion Design and Engineering" is listed as the national key discipline, national featured specialty, Shanghai key discipline and "211 Project" key construction disciplines of the Ministry of Education; it has three first-class disciplines of master degree in Design, Art Theory and Fine Arts, in which "Design" is listed as the key discipline in Shanghai, the first-class discipline in Shanghai and is one of the first 32 institutes that provide the professional master degree of "Art Design". It has key labs of the Ministry of Education in the "Modern Fashion Design & Technology." Currently,there are about 2,500 undergraduates, 550 postgraduates and PhD students as well as about 170 teaching staff. |
| AWARD DETAILS | |
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The Magic Ship of The Orient Multimedia Videos by Liang Wu is Winner in Performing Arts, Stage, Style and Scenery Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Liang Wu. · Click here to register inorder to view the profile and other works by Liang Wu. |
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