|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Pepsi Super Bowl LVII Alumitek
PRIMARY FUNCTION:
Beverage Packaging
INSPIRATION:
Our team drew inspiration from the local landscape known for its vast sky and unique flora and fauna. We pushed the limits of printing capabilities to create depth with a vibrant black-to-purple-to-orange gradient, capturing the awe of an Arizona sunrise. Discoverable silhouetted icons pepper the desert landscape filled with cacti and bushes, paying homage to the wildlife of Arizona, including coyotes, snakes, birds and more.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s sweeping scenery has inspired artists throughout history, and in 2023 we joined their ranks when we designed a limited edition Pepsi bottle celebrating the host of the year’s ultimate football event.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
-
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
-
SPECIFICATIONS / TECHNICAL PROPERTIES:
-
TAGS:
-
RESEARCH ABSTRACT:
-
CHALLENGE:
-
ADDED DATE:
2024-02-27 22:01:48
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design and Innovation, 2023.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
PepsiCo
PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
|
|
|
|
Did you like Pepsico Design and Innovation's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Pepsi Super Bowl Lvii Alumitek Beverage Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Pepsico Design and Innovation, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2026.
Visit this page on April 15, 2026 to see the worlds' leading designs, ideas, trends and concepts in 2026.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2025-2026 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
