|
|
|
|
|
| DESIGN DETAILS |
DESIGN NAME:
Lays Dungeons And Dragons
PRIMARY FUNCTION:
Food Packaging
INSPIRATION:
The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
OPERATION / FLOW / INTERACTION:
-
PROJECT DURATION AND LOCATION:
-
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
-
SPECIFICATIONS / TECHNICAL PROPERTIES:
-
TAGS:
-
RESEARCH ABSTRACT:
-
CHALLENGE:
-
ADDED DATE:
2024-02-27 20:37:59
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design and Innovation, 2023.
|
|
| CLIENT/STUDIO/BRAND DETAILS |
 |
NAME:
PepsiCo
PROFILE:
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
|
| NOMINATION DETAILS |
 |
Lays Dungeons and Dragons Food Packaging by Pepsico Design and Innovation is a Nominee in Packaging Design Category.· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.
· The profile and other works by PepsiCo Design and Innovation is also kept secret. This information will also be available later.
|
|
|
|
Did you like Pepsico Design and Innovation's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
Did you like Lays Dungeons and Dragons Food Packaging? Help us create a global awareness for good packaging design worldwide. Show your support for Pepsico Design and Innovation, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging design works.
|
|
|
NEWS Results will be Announced to Public on April 15, 2025.
Visit this page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.
REGISTRATIONS OPEN Registration to A' Design Award & Competition 2024-2025 period is now open.
Register and upload your design today to know how good your design is: get a complimentary preliminary score. 
|
|
