Randle Soda Water by Bo Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Randle PRIMARY FUNCTION: Soda Water INSPIRATION: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter OPERATION / FLOW / INTERACTION: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively. PROJECT DURATION AND LOCATION: The project started in November 2023 in Beijing and finished in February 2024 in Beijing. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Conventional aluminum beverage can SPECIFICATIONS / TECHNICAL PROPERTIES: 65mm*65mm*120mm TAGS: Soda water packaging design,Can packaging design RESEARCH ABSTRACT: - CHALLENGE: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts. ADDED DATE: 2024-02-27 02:36:42 TEAM MEMBERS (1) : Bo Yang IMAGE CREDITS: Bo Yang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Beijing Bofly Design Co.,ltd. PROFILE: Bofly Design has been working in the industry for nearly twenty years, enjoying a certain level of reputation in the domestic design community, having served many well-known domestic brands. Our motto is 'Speak through design. |
| AWARD DETAILS | |
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Randle Soda Water by Bo Yang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Bo Yang. · Click here to register inorder to view the profile and other works by Bo Yang. |
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