Saia 100 Year Museum Truck Mobile Exhibition by Bridgenext |
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| DESIGN NAME: Saia 100 Year Museum Truck PRIMARY FUNCTION: Mobile Exhibition INSPIRATION: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history. UNIQUE PROPERTIES / PROJECT DESCRIPTION: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry. OPERATION / FLOW / INTERACTION: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety. PROJECT DURATION AND LOCATION: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery. SPECIFICATIONS / TECHNICAL PROPERTIES: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum TAGS: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition RESEARCH ABSTRACT: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits. CHALLENGE: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories. ADDED DATE: 2024-02-26 04:12:32 TEAM MEMBERS (1) : Bridgenext IMAGE CREDITS: Bridgenext |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Bridgenext PROFILE: We’re a digital consultancy that helps you innovate with intention by creating digital products, experiences, and solutions around what real people need. From your customers and end users to your employees and across your entire organization, we deliver results in a way that drives more value for everyone. |
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Saia 100 Year Museum Truck Mobile Exhibition by Bridgenext is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Bridgenext. · Click here to register inorder to view the profile and other works by Bridgenext. |
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