Starka Wildside Bottle Design And Labels by Asta Kauspedaite

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DESIGN DETAILS
DESIGN NAME:
Starka Wildside

PRIMARY FUNCTION:
Bottle Design And Labels

INSPIRATION:
Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.

OPERATION / FLOW / INTERACTION:
With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.

PROJECT DURATION AND LOCATION:
Stumbro Starka Wildside was updated in 2023.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle. Flexo printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.

TAGS:
Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata

RESEARCH ABSTRACT:
Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.

CHALLENGE:
The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.

ADDED DATE:
2024-02-23 10:47:41

TEAM MEMBERS (1) :


IMAGE CREDITS:
Edgaras Marozas (http://www.krop.com/edgarasmarozas/)

Visit the following page to learn more: https://creata.lt


CLIENT/STUDIO/BRAND DETAILS
NAME:
MV Group

PROFILE:
MV Group is one of the largest business groups in the Baltic States, founded in 1992. From a small mineral water business, over the decades it has developed into a dynamic and innovative group of companies in 4 sectors. The production sector is represented by Stumbras, Alita, Anykščių Vynas, and Gubernija factories, distribution in Lithuania, Latvia, Estonia, and Poland is managed by MV Group Distribution companies Mineraliniai Vandenys, MV Latvia, MV Eesti, and MV Poland, logistics is managed by the MV Group Logistics company, and retail is managed by the Bottlery and Nespresso stores.



NOMINATION DETAILS

Starka Wildside Bottle Design and Labels by Asta Kauspedaite is a Nominee in Packaging Design Category.

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AWARD DETAILS

Starka Wildside Bottle Design and Labels by Asta Kauspedaite is Winner in Packaging Design Category, 2023 - 2024.



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