DESIGN NAME:
T'aom
PRIMARY FUNCTION:
Fruit Juice
INSPIRATION:
The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label';; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
SPECIFICATIONS / TECHNICAL PROPERTIES:
235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm
TAGS:
fruit juice
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2024-02-22 09:51:51
TEAM MEMBERS (4) :
Hye Jin Park (Art Direction), Jung Sin Park (Graphic Design), Soo Min Suk (Graphic Design) and Gi Jun Choi (Graphic Design)
IMAGE CREDITS:
Binggrae
PATENTS/COPYRIGHTS:
Copyrights belong to Binggrae Co., Ltd.
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