Feng Ya Wu Zhen Ceramic Speaker by Yang Chao, Chen Zilong and Xiang Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Feng Ya Wu Zhen PRIMARY FUNCTION: Ceramic Speaker INSPIRATION: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions. OPERATION / FLOW / INTERACTION: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly. PROJECT DURATION AND LOCATION: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you. TAGS: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts. RESEARCH ABSTRACT: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images. CHALLENGE: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique. ADDED DATE: 2024-02-06 04:15:15 TEAM MEMBERS (3) : Creative Director:Yang Chao, Designer:Chen Zilong and Designer:Xiang Yang IMAGE CREDITS: Image #1: Yang Chao,Chen Zilong,Xiang Yang Image #2: Yang Chao,Chen Zilong,Xiang Yang Image #3: Yang Chao,Chen Zilong,Xiang Yang Image #4: Yang Chao,Chen Zilong,Xiang Yang Image #5: Yang Chao,Chen Zilong,Xiang Yang |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tongxiang research institute communication university of zhejiang PROFILE: Tongxiang research institute communication university of zhejiang was established in May 2020. It is a research and development institution jointly established by Zhejiang Media University and the Tongxiang Municipal Government, and is located in Puyuan Town, Tongxiang. At present, the research institute has three research institutes: the Fashion Culture Industry Research Institute, the New Media Operations Research Institute, and the Digital Economy Research Institute. It has a team of high-level industry masters, professors, and experts who work both full-time and part-time. The research and development direction covers multiple disciplines and majors such as art and design, cultural creativity, new media communication, digital economy, film and animation. The research institute will closely follow the direction of industrial development in Tongxiang City and Puyuan Town, fully leverage the disciplinary and talent advantages of Zhejiang Media University, gather resources, and focus on building a deep integration platform of government, industry, academia, and research. It will play an important role in industrial transformation and development, technological innovation, talent cultivation, and innovative development. |
| AWARD DETAILS | |
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Feng Ya Wu Zhen Ceramic Speaker by Yang Chao, Chen Zilong and Xiang Yang is Winner in Audio and Sound Equipment Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yang Chao, Chen Zilong and Xiang Yang. · Click here to register inorder to view the profile and other works by Yang Chao, Chen Zilong and Xiang Yang. |
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