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| DESIGN DETAILS |
DESIGN NAME:
Arcteryx Sanlitun
PRIMARY FUNCTION:
Flagship Store
INSPIRATION:
Situated on an L shaped site, the store features a facade crafted from gray rocks embedded with glass. Employing bold design techniques, this composition not only creates a striking visual effect but also demonstrates the brand’s distinctive and memorable identity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The design narrative draws inspiration from adventures amid mountains and forests and pays homage to Vancouver's cultural context. Through a continuous dialogue with nature, the store guides consumers through diversified themed spaces, offering an unprecedented experience for both outdoor enthusiasts and the brand's veteran fans.
OPERATION / FLOW / INTERACTION:
The design team hunted for fallen dead trees in the forest and transformed them into decorative columns by slicing and encasing them in glass. The tree rings on these columns serve as a visual testament to the trials and tribulations endured by the trees during their growth in nature – a perseverance that resonates with the spirit of Arcteryx, which aims to break through limits and keep reaching upwards.
PROJECT DURATION AND LOCATION:
Start time: November 2022
End time: October 2023
Location: Building S01, 19 Sanlitun Road, Chaoyang District, Beijing
FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design
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PRODUCTION / REALIZATION TECHNOLOGY:
The design captures the essence of a natural mountain. A luminous installation in the shape of the brand's skeleton logo is placed on the rugged surface, forming a unique brand atmosphere in the external environment to invite customers into a setting that encapsulates the spirit of Vancouver's mountains and forests.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The overall space emphasizes the harmonious blend of an outdoor feeling and a sense of technology. Display installations are crafted with acrylic and metal materials and mirror the forms of production line equipment. This choice seeks to spotlight the brand’s dedication to research and development and its modification techniques, while paying homage to its outdoor spirits.
TAGS:
Arcteryx, Flagship store, Premium outdoor products, Functional apparel, Mountain sports, Outdoor equipment, Windproof and cold-resistant
RESEARCH ABSTRACT:
Within the 24 collection product display area, wooden frame structures are adopted. Meanwhile, an irregular mountain shaped display platform creates an outdoor vibe through details on its base. A cavern shaped installation takes center stage in the area for sharing sessions on the second floor. Low tables made of timber piles, fabric sofas, and decorative floor stoves collectively craft a cozy setting infused with a woodland feel.
CHALLENGE:
The second floor is curated as an urban life product area for the 24 Collection, the Veilance Series, and in store sharing sessions on mountain skills. Throughout the entire space, elements of rocks, trees and wood grain are incorporated into the mountainous backdrop to express the brand DNA of ARC'TERYX. A combination of ambient lighting and localized lighting for products contributes to the creation of distinct atmospheres in different areas through the interplay of warm and cold tones.
ADDED DATE:
2024-01-22 07:15:16
TEAM MEMBERS (1) :
Arcteryx and Still Young
IMAGE CREDITS:
Yuuuun Studio
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| Visit the following page to learn more: https://www.gooood.cn/arcteryx-flagship-store
-in-beijing-by- |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Still Young
PROFILE:
Founded in 2007, Still Young is headquartered in Shanghai, and has offices in Guangzhou and Wuhan. The design practice is dedicated to delivering high-standard, customized spatial solutions to far-sighted leading commercial brands. Based on "Principles, Evolution, Sustainability" as service philosophy, Still Young works on full lifecycle design for commercial spaces. As consumption modes keep upgrading, the company's subdivided multi-disciplinary team guarantees the effective execution of creative ideas in all dimensions, to empower brand spaces to create everlasting commercial value adaptively.
Having been working in multiple sectors including catering, fashion, new retail and interactive entertainment and delving into lifestyles and business modes for 15 years, Still Young has established an international vision and gained rich practical experience. As a desirable design solution provider for Fortune Global 500 companies and emerging domestic brands, Still Young has been continuously engaging in business innovation in China. The practice is equipped with an experienced professional team, with a clear division of work in varied aspects including design, material techniques, VI, site survey, MEP, and HVAC, etc. Still Young approaches commercial design through logical thinking, and manages to create differentiated, innovative spatial scenes, hoping to convey the value of design to clients and end users.
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