Korea Goheung Yuza Wine Packaging by Jian Sun |
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| DESIGN NAME: Korea Goheung Yuza Wine PRIMARY FUNCTION: Packaging INSPIRATION: Their product is rooted in the legendary tales of the Three Kingdoms, creatively weaving the story of Huan Xiong and animals into a rich cultural narrative. The intricately carved packaging and high-footed cups embody historical opulence, complemented by an eco-friendly walnut wood box. The yuzu wine, with its health benefits and stylish appearance, captures the essence of the story and the region, making it a modern and fashionable choice for consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In commemoration of 30 years of cultural exchange and diplomacy, Gaoxing County unveils a cleverly designed yuzu wine. Inspired by the tales of Huan Xiong from the Three Kingdoms, the packaging and high-footed cups exude history and luxury. The yuzu wine, packaged in an eco-friendly walnut wood box, offers health benefits and a stylish, sustainable choice. As the flagship of Gaoxing County, it embodies regional charm and cultural heritage, appealing to a fashionable audience. OPERATION / FLOW / INTERACTION: The user experience is designed to be seamless, with an intuitive operation and a streamlined process. Users interact effortlessly with the intricately carved packaging, revealing the historical narrative. The high-footed cups enhance the tactile interaction, combining style with user-friendly design. The eco-friendly walnut wood box opens easily, showcasing sustainability in both material and functionality. The yuzu wine consumption process is straightforward, with a focus on enhancing the user's enjoyment and appreciation of the product. PROJECT DURATION AND LOCATION: May June 2021, Korea FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product seamlessly blends traditional craftsmanship with modern technologies, from intricately carved packaging to precision-molded high-footed cups, ensuring a harmonious synthesis of the past and the present. SPECIFICATIONS / TECHNICAL PROPERTIES: W 9mm x D 30mm x H 23mm，Technical features encompass advanced carving technology for the packaging, precision molding techniques for the high-footed cups, and a production process for the yuzu wine that integrates traditional fermentation methods with contemporary quality control measures. TAGS: #Modern Aesthetics#Sustainab RESEARCH ABSTRACT: This research explores the harmonious integration of historical narratives and modern aesthetics in the design and production of a culturally rich product, blending traditional craftsmanship with cutting-edge technologies to create a unique and engaging user experience. CHALLENGE: The creative journey of intertwining the Three Kingdoms tale of Huan Xiong into a modern product posed a delicate challenge of preserving historical authenticity while infusing contemporary allure. Navigating this balance, from the intricately carved packaging to the high-footed cups, required a fusion of traditional opulence with advanced carving and molding technologies, amplifying the richness of the narrative. ADDED DATE: 2024-01-08 10:11:15 TEAM MEMBERS (1) : Sun Jian IMAGE CREDITS: Sun Jian PATENTS/COPYRIGHTS: Photographers sun jian |
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NAME: Sun Design PROFILE: Sun Design is a "full-service design company" that has won hundreds of design awards in Europe, Oceania, Asia, and the United States. The honors received include the German National Gold Award, the German Red Dot Best Award, the American Muse Design Platinum Award, and more. |
| AWARD DETAILS | |
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Korea Goheung Yuza Wine Packaging by Jian Sun is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jian Sun. · Click here to register inorder to view the profile and other works by Jian Sun. |
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