The Dance of Nature Wine Packaging by Ximena Ureta

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DESIGN DETAILS
DESIGN NAME:
The Dance of Nature

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise. For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this. The typographies were created by hand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper. An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.

OPERATION / FLOW / INTERACTION:
This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.

PROJECT DURATION AND LOCATION:
This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized. The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC. Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper. All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.

TAGS:
Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.

RESEARCH ABSTRACT:
Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.

CHALLENGE:
The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin. The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards. The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.

ADDED DATE:
2023-12-04 13:56:32

TEAM MEMBERS (1) :
Art Direction and Design: Ximena Ureta

IMAGE CREDITS:
Image #1, #2, #3, #4, #5 Jorge Brantmayer.

PATENTS/COPYRIGHTS:
All rights reseved Ximena Ureta.

Visit the following page to learn more: http://www.ximenaureta.cl


CLIENT/STUDIO/BRAND DETAILS
NAME:
Fedrigoni Self-Adhesives

PROFILE:
Part of Fedrigoni Group since 1993, the Manter brand produces beautiful self-adhesive prime papers for the labelling sector, providing a comprehensive range of materials for designers looking for the best for their creations. New products, more efficient processes and qualified suppliers according to ESG criteria. We are sourcing more sustainable materials: 100% FSC pulp, bio-based and recycled materials and natural components such as cotton, sugar cane and grass. We also make use of our process waste through collaboration with our suppliers and the creation of virtuous partnerships. We are redesigning our products with inspiration from the concepts of circularity and eco-design. We only use plastics if necessary and increase the use of paper for liners and facestocks. We facilitate package recycling with our patented and innovative mono-material Open&Close solution. We are developing recyclable, washable and linerless label materials. This is all while ensuring the quality and high technical performance of our products at all times.



NOMINATION DETAILS

The Dance of Nature Wine Packaging by Ximena Ureta is a Nominee in Packaging Design Category.

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AWARD DETAILS

The Dance of Nature Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2023 - 2024.

· Read the interview with designer Ximena Ureta for design The Dance of Nature here.

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· Click here to register inorder to view the profile and other works by Ximena Ureta.


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