Fairy Seat Multifunctional Storage Bag by Youku Information Technology Co., Ltd. |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Fairy Seat PRIMARY FUNCTION: Multifunctional Storage Bag INSPIRATION: The appearance of the product, inspired by flying saucers travelling through the universe, is designed to be compact and rounded, easy for children to carry and use in various scenarios. Rainbows often symbolize happiness and dreams. Based on that, the design team has created the colorful telescopic structure with dynamic wave lines to perfectly meet the aesthetic preferences of children, swiftly bridging the gap between the product and users. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Inspired by flying saucers exploring the unknown, this multifunctional telescopic stool for children stands out with its portability and flexibility in use. Its ingenious and practical telescopic structure easily transforms the product into a stool for children to rest on. The space beneath the magnetic top cover allows kids to store toys, snacks, etc., cultivating organizational awareness among them. The vibrant color scheme and ambience light design lead to a more interesting appearance. OPERATION / FLOW / INTERACTION: This product is able to be carried by hand or on the back, ensuring high portability for children during outdoor activities. When rest is needed, children can easily turn the top cover and then extend the structure to the desired height. The magnetic top cover is convenient to open for safe storage of toys and snacks. The ambience lights can serve as a lamp at night and create a warm atmosphere. PROJECT DURATION AND LOCATION: The product was developed in May 2023 in Beijing, and launched in February 2024 in China |
PRODUCTION / REALIZATION TECHNOLOGY: The main body made of nontoxic, odorless and more durable ABS, paired with soft rubber and nonslip texture, enhance comfort and stability during use. The telescopic structure strengthens the functionality of the stool, with a more stable adjustment mechanism. The seat adopts recyclable EVA and features a wear resistant, nontoxic, environmentally friendly coating. This not only extends the lifespan of the product, but also guides children to understand the importance of environmental protection. SPECIFICATIONS / TECHNICAL PROPERTIES: product dimensions, 230 mm x 230 mm x 75 mm TAGS: multifunctional telescopic stool for children, portable design, storage feature, vibrant color scheme, ambience light RESEARCH ABSTRACT: Lightweight, multifunctional products for children are indispensable in modern households, which will add more convenience and fun to daily lives of children. This multifunctional telescopic stool not only provides a tool for rest at any time, but also can store small items. Its compact size and high portability enable children to easily carry it when they are going out, offering convenience for family travels. CHALLENGE: The challenge was to integrate portability and versatility while catering to the aesthetic preferences of children. The design team incorporated a telescopic structure into the compact product, allowing children to easily transform it into a stable stool for rest. The space beneath the magnetic top cover can be used for storage. Thanks to the rounded shape and vibrant color scheme, the product has a more creative look with childlike innocence, stimulating the interest of children in it. ADDED DATE: 2023-11-28 02:10:54 TEAM MEMBERS (3) : Jingyi Fu, Ying Sun and Hongming Zhu IMAGE CREDITS: Youku Information Technology Co., Ltd., 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Youku Information Technology (Beijing) Co., Ltd. PROFILE: As the core user engine of Alibaba Group, Youku is China's leading online video platform, which supports PC, TV and mobile terminals, and combines various content forms such as copyright, self-made, co-produced, self-channel and live broadcast. With "go all out for good content" as the platform proposition, Youku is committed to providing users with high-quality content, creating a long-term, stable and healthy "good content" industry ecology, and providing users with first-class audio-visual feast with more extreme experience design and more innovative interactive gameplay. |
| AWARD DETAILS | |
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Fairy Seat Multifunctional Storage Bag by Youku Information Technology Co., Ltd is Winner in Baby, Kids' and Children's Products Design Category, 2023 - 2024.· Read the interview with designer Youku Information Technology Co., Ltd. for design Fairy Seat here.· Press Members: Login or Register to request an exclusive interview with Youku Information Technology Co., Ltd.. · Click here to register inorder to view the profile and other works by Youku Information Technology Co., Ltd.. |
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