Chavannes Tea Package by Yifu Pan |
Home > Winners > #155257 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Chavannes PRIMARY FUNCTION: Tea Package INSPIRATION: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality. OPERATION / FLOW / INTERACTION: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture. PROJECT DURATION AND LOCATION: 2024/5 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag. SPECIFICATIONS / TECHNICAL PROPERTIES: 250mm（W）*45mm（ TAGS: CHAVANNES,panyifu,IF RESEARCH ABSTRACT: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand. From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series. In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea. CHALLENGE: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea. ADDED DATE: 2023-10-10 09:32:22 TEAM MEMBERS (1) : Yifu Pan IMAGE CREDITS: Designer/Photo/video Yifu Pan |
||||
| Visit the following page to learn more: http://www.panyifu.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: CHAVANNES PROFILE: CHAVANNES Tea Industry is a famous Wuyi rock tea brand in Fujian, China, with dozens of stores and its own Tea mountain. At present, its products have been sold to Asian countries and Northern Europe. |
| AWARD DETAILS | |
 |
Chavannes Tea Package by Yifu Pan is Winner in Packaging Design Category, 2024 - 2025.· Read the interview with designer Yifu Pan for design Chavannes here.· Press Members: Login or Register to request an exclusive interview with Yifu Pan. · Click here to register inorder to view the profile and other works by Yifu Pan. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Yifu Pan's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
