Hiroshima Dentetsu Hand Towel by Hajime Tsushima |
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| DESIGN NAME: Hiroshima Dentetsu PRIMARY FUNCTION: Hand Towel INSPIRATION: Hiroshima is a city that has been rebuilt since the atomic bomb was dropped in 1945. Many people bring origami cranes to the Atomic Bomb Dome and Peace Park to pray. There are also many tourists from overseas. Products made from recycled paper cranes are souvenirs filled with wishes for peace. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This hand towel is an "origami crane hand towel" made from recycled paper cranes donated by the city of Hiroshima in JAPAN. The 650 is the exposed train. This is made a design with a hole through which the 650 characters can be seen. Maple, which is the pattern of the hand towel, is the prefectural tree of Hiroshima. The other is a folded paper package. Also, when you open the folded package, the typography emerges in the form of overlapping stairs. OPERATION / FLOW / INTERACTION: This product is a souvenir with a wish for peace. A portion of the proceeds will be donated to the Hiroshima Peace Exchange Fund or the Atomic Bomb Dome Preservation Fund. PROJECT DURATION AND LOCATION: This product will be on sale from April 2023. It is sold at souvenir shops in Hiroshima Peace Memorial Park as a product targeting tourists and wishing for peace. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: This product is made by reusing origami cranes donated to Hiroshima Peace Memorial Park and processing them into rayon thread. It is a souvenir that prays for peace, and has a concept unique to Hiroshima. SPECIFICATIONS / TECHNICAL PROPERTIES: The hand towel is 25cm x 25cm. Package is W175mm x H168mm x D20mm The package is made of a single piece of paper. One has a hole cut out so that the number 650 can be seen. The other is that the typography appears in a stair-like manner. The paper is folded over and over and a hole is punched so that the logo can be seen. TAGS: package design, towel, souvenir, typography, japan, hiroshima RESEARCH ABSTRACT: This product has a design based on the symbol of Hiroshima and the atomic bombed train. It is hoped that this will arouse interest in the message of peace and Hiroshima's history, contributing to peace efforts and raising awareness of Hiroshima. These effects will contribute to the environment, revitalize local communities, promote tourism, and raise awareness of peace. CHALLENGE: "The most challenging aspect was creating the package on a single A3-sized sheet of paper. It was necessary to reduce costs. The problem is how to create an appealing package design using just one sheet of paper. Specifically, it was difficult to manually create the layered and staircase-like structure of the paper. By making holes, you can show the material of the towel. ADDED DATE: 2023-09-30 07:44:03 TEAM MEMBERS (1) : Hajime Tsushima IMAGE CREDITS: Hajime Tsushima, 2023. |
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| Visit the following page to learn more: https://tsushima-design.com/work/hiroden |
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NAME: Tsushima Design PROFILE: Received over 150 awards from around the world and domestically, and over 50 top awards including Grand Prix, Platinum Award, and Gold Award. He serves as an international juror for many international competitions and also serves as a national juror. In recent years he has participated as an invited artist in many international poster exhibitions around the world. |
| AWARD DETAILS | |
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Hiroshima Dentetsu Hand Towel by Hajime Tsushima is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Hajime Tsushima. · Click here to register inorder to view the profile and other works by Hajime Tsushima. |
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