Hao Prawns Seasoning Packaging by Jin Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Hao Prawns PRIMARY FUNCTION: Seasoning Packaging INSPIRATION: This is a seasoning for stir frying crayfish. Crayfish is a favorite food among people. The designer has observed that people enjoy playing poker after eating crayfish, and the people on the cards are very familiar elements. The designer combines crayfish and poker together, making people feel familiar and friendly at first glance, and can also see the product properties at a glance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This is a series of crayfish seasoning products. Most similar products in supermarkets are mainly in red. Designers use white bags to make people's first impression of this product healthier. At the same time, they have designed an IP image. Through the combination of familiar playing cards and crayfish, people can quickly develop a sense of familiarity and understand the product properties at a glance. This combination makes the product more memorable. OPERATION / FLOW / INTERACTION: On most shelves with red products, white is very easy to see, and designers use familiar poker characters and crayfish patterns that are easy to understand at a glance. At the same time, designing logo English characters in the form of Chinese pinyin annotations helps people correctly read the first rare Chinese character in the product name, which helps promote the brand. At the same time, this pinyin annotation "HAO" adds tone, becoming an auxiliary graphic for the brand. PROJECT DURATION AND LOCATION: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in August 2023. It is expected to be sold in Hubei, China in March 2024. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: For better product preservation, these series of products are sealed with aluminum foil bags, with a matte film covering the surface for a more textured feel. SPECIFICATIONS / TECHNICAL PROPERTIES: Width 185mm x Depth 45mm x Height 256mm TAGS: Packaging design, Hao Prawns, Seasoning, illustration, Chinese design, Wuhan Sanbu brand design RESEARCH ABSTRACT: These series of products are mostly purchased by consumers in supermarkets, so designers went to many supermarkets and looked at the shelves of the same type of products. They conducted research from different perspectives, and found that in order to break through, the first thing is to have a sense of jumping in color, making it easier for people to find. In addition, it is necessary to have elements that are familiar to people but different from other brands, in order to make consumers remember. CHALLENGE: This is a commonly used seasoning in people's daily lives, and the biggest challenge in design is not to use the designer's perspective, but to use the consumer's perspective, starting from health, differentiation, and easy to find second time purchases. So designers need to constantly play the role of consumers and ponder the psychological state of consumption. ADDED DATE: 2023-09-27 11:15:31 TEAM MEMBERS (1) : IMAGE CREDITS: Jin Zhang, 2023. |
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| Visit the following page to learn more: http://www.sanbu.cc | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan Sanbu Brand Design PROFILE: Wuhan SANBU Brand Design focuses on providing customers with full brand design and product packaging design services. In the constant upgrading of the consumer market, Sanbu always aims to "making designs that convey feelings", uses culture and emotion to influence and touch consumers, and reshapes the brand and product packaging design that subverts convention and makes people fall in love at first sight for many consumer product enterprises. Services include: liquor, food, tea, coffee, dairy, catering, agricultural tourism, home furnishing, education and training, clothing and other fields, including Yellow Crane Tower, Yingbo Jinlongquan Beer, TsingTao Beer, Lijiang Shanlan Wine, Jiangjun Red Wine, etc. |
| AWARD DETAILS | |
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Hao Prawns Seasoning Packaging by Jin Zhang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Jin Zhang. · Click here to register inorder to view the profile and other works by Jin Zhang. |
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