Chunzhen Yogurt by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Chunzhen PRIMARY FUNCTION: Yogurt INSPIRATION: Chunzhen's delicious Yogurt aims to be "fun, delicious, and nutritious," targeting young consumers who are fashion-conscious and value entertainment. Based on the product's characteristics, we have created a design centered around the concept of mouthwatering appeal, with a delightful and cute character to add cuteness and fun to the product, catering to the preferences of babies. The top cover showcases a rich and clear display of ingredients, arranged in a stacked manner to simulate the real pouring of ingredients into yogurt, providing a sense of reassurance for mothers. The overall image is like a child wearing a hat filled with fruits, presenting an abundance of appetizing visuals. UNIQUE PROPERTIES / PROJECT DESCRIPTION: According to the information provided, this yogurt is targeted towards sophisticated mothers born in the 1980s (also known as the "85 generation" in China). These sophisticated mothers have higher expectations for health, quality, taste, and enjoyment. We need to satisfy the imagination of consumers for indulgent yogurt snacks through visual packaging. OPERATION / FLOW / INTERACTION: The key challenge in this case is how to save consumers the effort of searching for ideal products. Moreover, it gains mothers' trust and babies' affection. The cute IP image and rich ingredients address the issue of consumers being able to recognize and pick up the product from afar. At the same time, it strikes a chord with consumers and makes new changes difficult. PROJECT DURATION AND LOCATION: The project will start in Shenzhen in February 2023 and be completed in Shenzhen in September 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In the packaging structure, two identical cups are arranged in a mirror-image structure: one side serves as a snack container while the other side is for yogurt. In the middle, there's an integrated custom spoon designed with patented technology. The spoon and the ring buckle are molded together in one step using integral injection molding technology, connecting the lid and the bottom cup. The buckle design ensures easy opening with just a slight twist. The spoon is directly accessible, making it convenient while also embracing the concept of reducing plastic for environmental sustainability. SPECIFICATIONS / TECHNICAL PROPERTIES: diameter: 100mm high: 120mm TAGS: snack, yogurt, Cute, Energetic, Tigerpan RESEARCH ABSTRACT: During breakfast or leisure time, you can enjoy yogurt snacks without any burden. The relaxed and cheerful packaging design makes people feel happy instantly during busy work. CHALLENGE: Vibrant and mouth-watering imagery: Incorporate the alluring visuals of yogurt snacks onto the packaging. Use high-quality images to showcase the great taste and freshness of your products. Add playful, joyful design elements to attract the enjoyment your target audience needs. ADDED DATE: 2023-09-26 11:35:15 TEAM MEMBERS (6) : Chief Design: Tiger Pan, Design: Yahui Wang, Image Editing: Yuling Zhu, Video Performance：Chao Ma, Structure Engineering: Zhangkun Xie and Project Management: Hua You IMAGE CREDITS: TigerPan PATENTS/COPYRIGHTS: TigerPan |
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| Visit the following page to learn more: https://www.zcool.com.cn/work/ZNjY1Mzg1N |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Inner Mogolia Mengniu Dairy industry Limited PROFILE: China's leading dairy supplier and one of the top seven in the global dairy industry. Founded in August 1999, it is a key leading enterprise in the national agricultural industrialization and a leading enterprise in the dairy industry. |
| AWARD DETAILS | |
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Chunzhen Yogurt by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Chunzhen here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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