Vivo X Series Outdoor Campaign by Output |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Vivo X Series PRIMARY FUNCTION: Outdoor Campaign INSPIRATION: The inspiration for this installation is the fusion of urban landscapes and digital content. The large screen utilizes eye-catching VR augmented reality and naked-eye 3D technologies, combined with the beautiful scenery of Shanghai's Bund, to create a visually appealing and novel experience that embodies the exquisite appearance, attention to detail, and outstanding performance of the mobile phone. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This installation showcases stunning effects of blending reality and virtuality, delivering a mind-blowing, surreal visual experience to the target audience of mobile phone enthusiasts. The realistic design and high-quality screen display cater to the aesthetic preferences of urban professionals and business individuals, leaving a deep impression on the audience during the experience. OPERATION / FLOW / INTERACTION: By incorporating technologies such as radar tracking, human body capture, and naked-eye 3D, combined with digital content, the installation enables interaction between people and the screen. It can provide real-time monitoring of foot traffic, track interactive data, and facilitate the natural attraction of the product in offline settings. PROJECT DURATION AND LOCATION: The project is on view from April 9, 2023 to May 4, 2023 at the North Bund in Shanghai. |
PRODUCTION / REALIZATION TECHNOLOGY: During the design process, the installation undergoes rigorous material customization and performance testing to ensure durability, robustness, wind resistance, and resistance to obstacles once it is installed on-site. The installation utilizes high-definition LED screens, curved LED screens, and advertising materials with different surface textures to ensure a 1:1 replica of the phone while maintaining consistency in appearance and detail quality with the actual device. SPECIFICATIONS / TECHNICAL PROPERTIES: This device faithfully replicates two mobile phones in a 1:1 ratio, creating a super folding giant screen that reaches up to 8 meters in height and nearly 12 meters in length. TAGS: Superrealistic AR, Digital urban landscapes, Artistic aesthetics, Human-screen interaction, Scenography, Fun factor, Futuristic technological vibes RESEARCH ABSTRACT: Considering the different aesthetic preferences of young urban white-collar professionals and business individuals, each of the two large screens follows the main color scheme of the respective smartphone model. In terms of appearance, the design caters to different gender preferences. This delivers a trendy visual experience to the target audience and creates a favorable impression of the product. CHALLENGE: Ensuring the long-term usability of such a massive mobile phone installation requires strict material customization and performance testing to ensure good durability, robustness, wind resistance, and resistance to obstacles. In terms of appearance design, meticulous replication is necessary, including how to handle the edge curves of the large screen and the inner screen area of the folding hinge, as well as achieving consistent texture and gloss with the actual device in terms of surface finish. ADDED DATE: 2023-08-16 07:23:50 TEAM MEMBERS (1) : IMAGE CREDITS: Secrecy |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: OUTPUT PROFILE: OUTPUT is a leading new digital ecological platform in China. It focuses deeply on the cutting-edge content innovation in the field of digital technology and digital content and is committed to promoting the comprehensive digital upgrading of various industries. Using professional cross domain and cross disciplinary full link capabilities, integrating the exclusive signing resources of global top digital content creators to provide global digital culture lovers with the most cutting-edge digital content and digital experience information, provide the market with innovative digital experience overall solutions leading the future trend, and enable the comprehensive digital upgrading of content and experience. |
| AWARD DETAILS | |
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Vivo X Series Outdoor Campaign by Output is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Output. · Click here to register inorder to view the profile and other works by Output. |
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