DESIGN NAME: China Grain Museum
PRIMARY FUNCTION: Cultural and Creative Gifts
INSPIRATION: The designer, inspired by the Chinese Grain Museum's cultural and historical context, seamlessly blended architectural elements, golden rice fields, sunflowers, granaries, and scenic details through illustrations. These design inspirations, rooted in nature's beauty, also integrate the artistic essence of traditional Chinese painting, adding cultural depth to the gifts.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The uniqueness of the cultural and creative gift design for the Chinese Grain Museum lies in the fusion of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture, presenting creative visuals rich in traditional Chinese characteristics. This not only aligns the gifts with the museum's theme but also reflects China's abundant agricultural culture and traditional arts.
OPERATION / FLOW / INTERACTION: Applying illustrations to various souvenirs, such as stationery and everyday items, ensures that the gifts are not only practical but also convey the cultural essence of the museum.
PROJECT DURATION AND LOCATION: The project started in November 2023 in Shenzhen, China and finished in December 2023 in Shenzhen, China.
FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY: Brass, Canvas, Eco-friendly Paper
SPECIFICATIONS / TECHNICAL PROPERTIES: 30mm x 100mm x 0.5mm;
380mm x 450mm;
145mm x 210mm x 15mm.
TAGS: Grain, Bookmark, Cultural and creative products, Campus themed, Graphic, Vision
RESEARCH ABSTRACT: Through in-depth research of the museum, the designer gained a profound understanding of the rich cultural significance of grain. Successfully conveying these elements to the audience through illustrations, the gift designs not only possess artistic and creative qualities but also consider practicality. This dual focus on cultural expression and utility enhances the overall appeal of the gifts.
CHALLENGE: Integrating grain culture into illustrations poses challenges in blending museum architecture, natural elements, and traditional culture seamlessly. Designers must balance artistic and practical aspects for cultural gifts that are visually appealing and functional in daily life. Market adaptability is crucial, emphasizing the need for illustration designs to align with the target audience's tastes and demands, underscoring the importance of designers understanding the market for competitiveness.
ADDED DATE: 2023-08-11 09:59:23
TEAM MEMBERS (6) : Designer: Shangfei Lang:, Designer: Cheng Zhong;, Designer: Xiang Ren;, Designer: Wenhao Shang;, Instructor: Xueqing Kong; and Instructor: Youqing Yong.
IMAGE CREDITS: Image # 1: Creator Shangfei Lang, 2023.
Image # 2: Creator Shangfei Lang, 2023.
Image # 3: Creator Shangfei Lang, 2023.
Image # 4: Creator Shangfei Lang, 2023.
Image # 5: Creator Shangfei Lang, 2023.
Video Credits: Zhong Cheng, 2023.
PATENTS/COPYRIGHTS: Copyrights belong to Be Genius Design, 2023.
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