Azur Millesime Wine Packaging by Ximena Ureta |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Azur Millesime PRIMARY FUNCTION: Wine Packaging INSPIRATION: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise. The Limari Valley, is located in the 4th Region of Chile. It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage. Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth. The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley. Evoking a music box, music especially composed for this project, accompanies the movements of the bottle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating. The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction. The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center. The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product. OPERATION / FLOW / INTERACTION: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete. PROJECT DURATION AND LOCATION: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Glass Bottle: Estal Custom SP Italia 750ml Label Material: Avery Dennison Fasson Cotton Black Plus Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152 Closure Stopper: Amorim Top Series Print Methods: Digital Printing, Flexo Printing, Hot Stamping, Embossing, Semi Gloss Varnish and Gloss Varnish Decorative Accessories: Signet (Metallic) Motor: Zone Creations Intelligent Label: Avery Dennison NFC tag Print Partner: CCL Label, Chile Box: Ramko Ltda. SPECIFICATIONS / TECHNICAL PROPERTIES: The glass bottle has a height of 30.4 cm. The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance. The muzzle is made of polished brass with rhodium-plated applications. The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish. The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum. TAGS: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante. RESEARCH ABSTRACT: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork. The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal. CHALLENGE: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project. The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine. ADDED DATE: 2023-08-01 22:49:55 TEAM MEMBERS (3) : Art Direction and Design: Ximena Ureta, and IMAGE CREDITS: Music: Regina Crisosto Renders: Juan Pablo Dominguez Image #1, #2, #3, #4, #5 Juan Pablo Dominguez. Video: Juan Pablo Dominguez. |
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| Visit the following page to learn more: http://www.ximenaureta.cl | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Spumante Limarí PROFILE: Spumante Limari is a winery devoted exclusively to the making of sparkling wines trough the method champenoise consisting in producing the second fermentation by aging the sparkling wine at least 18 months in the bottle. The vines and the cellar are located in the Limari valley producing the Chardonay and Pinot Noir grapes that are used to make their three main sparkling wine brands: Azur Brut, Gemma Brut and Gemma Rose. Spumante Limari was created in 2012 following the Italian sparkling winemaking traditions and techniques currently leaded by the Italian winemaker Carlo Franchini. |
| AWARD DETAILS | |
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Azur Millesime Wine Packaging by Ximena Ureta is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Ximena Ureta for design Azur Millesime here.· Press Members: Login or Register to request an exclusive interview with Ximena Ureta. · Click here to register inorder to view the profile and other works by Ximena Ureta. |
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