Travel Buddy Browser Game by Stefan Maier-Wimmer |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Travel Buddy PRIMARY FUNCTION: Browser Game INSPIRATION: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior. UNIQUE PROPERTIES / PROJECT DESCRIPTION: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products. OPERATION / FLOW / INTERACTION: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward. PROJECT DURATION AND LOCATION: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023. |
PRODUCTION / REALIZATION TECHNOLOGY: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game. SPECIFICATIONS / TECHNICAL PROPERTIES: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices. TAGS: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification RESEARCH ABSTRACT: - CHALLENGE: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed. ADDED DATE: 2023-06-30 11:35:30 TEAM MEMBERS (7) : Creative Director: Stefan Maier-Wimmer , Art Director: Sebastian Hudl, Graphics: Ole Bornitz , Text: Jakob Wassenaar , Account Manager: Carina Härlein , Programming: Patrick Fürst and Programming: Gerald Gömmel IMAGE CREDITS: Stefan Maier-Wimmer, 2023. |
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| Visit the following page to learn more: https://tinyurl.com/jkecrhrc | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: holidayextras.de PROFILE: Holiday Extras is the European market leader in the provision of travel extras and helps its customers to enjoy a relaxing vacation with its entire portfolio. The portfolio is constantly being expanded and includes parking spaces and hotels at airports and cruise ports, airport lounges, transfers, ferries, flight cost compensation and the arrangement of activities. |
| AWARD DETAILS | |
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Travel Buddy Browser Game by Stefan Maier-Wimmer is Winner in Advertising, Marketing and Communication Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Stefan Maier-Wimmer. · Click here to register inorder to view the profile and other works by Stefan Maier-Wimmer. |
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