Rong Lifang Tissue Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Rong Lifang PRIMARY FUNCTION: Tissue Packaging INSPIRATION: The main design strategy for Ronglifang is to embody the nature and authenticity of the tissue. It shifts from a shelf mentality to a scene mentality, harmoniously integrating with the entire indoor living environment. The deep green basic color is Hearttex’s brand color, complemented by relaxed and natural floral illustrations. The raw material for the tissues is derived from nature, and the entire design presentation is also aimed at being more natural and authentic. The defining feature of the Ronglifang series is its softness; the illustrations emphasize this airy feeling, conveying a relaxed ambiance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Ronglifang is a high-end subseries under the Hearttex brand, which means "fluffy cube" in Chinese, aiming to reflect the brand value of Hearttex through Ronglifang. The tissue itself employs SPACE-AIR DRYING TAD technology for double softness. Hence, we need to create an ultimate soft tissue brand, which led to the birth of Ronglifang. The design of the Ronglifang tissue series breaks away from the conventional design methods used domestically, expressing its naturalness through illustrations. It also subtly reminds consumers to save resources and protect the environment. OPERATION / FLOW / INTERACTION: Through research on packaging materials, the kitchen paper series of Ronglifang has basic oil-resistant functions, and the tissue series uses a softer outer film, making it more convenient when picking up and using the tissues. PROJECT DURATION AND LOCATION: The project will start in Shenzhen in February 2023 and be completed in Shenzhen in September 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logotype design allows the new brand to be conveyed more accurately and efficiently, and the group expression also allows the selling points and slogan to be used in combination with the brand, providing a sense of system and brand in the packaging application. The tissue series uses PE ultra-soft matte film for its material, and to add a sense of refinement and luxury, the Ronglifang logo on the front is made using hot stamping. The illustration part is even enhanced with partial UV varnish effects. SPECIFICATIONS / TECHNICAL PROPERTIES: 26cm×25cm×27cm TAGS: tissue, illustration, green, softness, Tigerpan RESEARCH ABSTRACT: Design can be derived from and transcend life. By linking people and nature through the design of tissue packaging, if it can make people reflect a little on nature and life, that would be what we want to convey. We can obtain resources from nature and, in turn, give back to nature. CHALLENGE: The defining feature of the Ronglifang series is its softness. The use of illustrations to portray the natural and soft quality allows consumers to associate it with the softness and comfort of the paper as well as the brand identity. Enhancing the connection of the product and brand is what makes Ronglifang unique. ADDED DATE: 2023-06-30 10:36:21 TEAM MEMBERS (1) : Chief Design: Tiger Pan, Design: Xiang Jingwen, Image Editing: Zhu Yuling, Structure Engineering: Xie Zhangkun, Project Management: Peng Lei IMAGE CREDITS: Tigerpan PATENTS/COPYRIGHTS: Tigerpan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Hearttex PROFILE: Hearttex is the household paper brand of Heng An Group, as the first domestic brand in the household paper industry, with "more than flexible, love in heart to heart" as the brand slogan, close to the heart of the consumer's aspirations in the research of paper products, to maintain the positivity and vitality of exploration and innovation, to give consumers the warmth of the guardianship of the moment and energy, encouraging them to firmly pursue the aspirations of the heart, and care for the heart of everyone around them the brand tone! |
| AWARD DETAILS | |
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Rong Lifang Tissue Packaging by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Rong Lifang here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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