The Wishful Thinking Gift Box by Guo Lin |
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| DESIGN DETAILS | |||||
| DESIGN NAME: The Wishful Thinking PRIMARY FUNCTION: Gift Box INSPIRATION: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The unique feature of this notebook is the use of the Hezhe pattern with a fish skin inlay metal clasp. The pattern is inspired by the ethnic costume of the Hezhe people, and the designer has made a clever two-sided continuous and repetitive design based on the traditional pattern, resulting in a pattern of flowers and flowers. The metal buckle is combined with fish skin to show the unique and exquisite fish skin skills of the Hezhe ethnic minority non-heritage culture. Thewooden bodyof this pen features intricately carved scenes from the Imakan chant, depicting theTree of Lifein full bloom and a graceful swan soaring through the air. Above the auspicious clouds, an eagle fearlessly fights its way through the sky, breaking through obstacles and soaring to greater heights, representing the indomitable spirit of the Hezhe people to overcome challenges and reach for the top. This USB is designed with red and gold color scheme, the main body is vermilion, echoing the gold cap, showing the noble temperament. Vermilion is considered a symbol of good luck in the culture of the Hezhe people, while gold represents power and wealth, highlighting the designer's in-depth understanding of the culture of the Hezhe people and heritage. The delicate texture and carving process makes the USB flash drive more three-dimensional and textured, and the gold lid design is both beautiful and practical. This Hezhe Fish Bookmark draws inspiration from theintegral rolethat fish play in the fishing andhunting cultureof the Hezhe people. The bookmark is crafted from brass metal, and its exquisite design features a streamlined shape that mimics the natural curves of a fish. Thehollowing process, combined withfine polishingand partial enamel work, creates a simple yet elegant atmosphere. The dynamic form and graceful curves of the bookmark convey a sense of joy and happiness, reminiscent of a fish swimming freely in water. The symbolism of the bookmark is particularly apt, representing the wish for the recipient to navigate their life and work with ease and comfort, much like a fish in water. OPERATION / FLOW / INTERACTION: Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation. PROJECT DURATION AND LOCATION: Starting in China in 2022 and completing in China in 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Complex packaging does not make people more beautiful. In the packaging design, the designers not only consider the choice of recyclable seaweed paper and virgin pulp paper, but also reduce the size of the packaging, reduce the weight of the carton, printing ink from plant extracts, all reflect the "minimalist, healthy, recyclable" product characteristics. SPECIFICATIONS / TECHNICAL PROPERTIES: 140mm*140mm*45mm TAGS: Traditional Cultural Heritage,Environment RESEARCH ABSTRACT: We hope that through the design of the Hezhe Cultural and Creative Gift Box, everyone who receives the gift box can understand Hezhe's culture and enjoy it.Based on the background of Hezhe ethnic culture and the theme of "Wishful Thinking", this creative gift box is designed with four products: notebook, pen, bookmark and USB flash drive. Each product is given an auspicious symbolic meaning: "a promising future", "rising up", "like a fish in water", and "sheltering - guardianship ", conveying the good wishes of the giver, while playing a role in promoting the culture of the Hezhe nation. CHALLENGE: The challenge encountered during the project research process is how to better integrate Hezhe culture with laptops, pens, USB drives, and bookmarks, and design a visually pleasing cultural and creative gift box to surprise those who receive the gift box. After repeated polishing and design by the design team, we finally achieved this goal and designed a stationery gift box that perfectly integrates with the Nanai people culture of the Chinese minority. We believe that this gift box will make the recipient love it deeply ADDED DATE: 2023-06-29 22:18:48 TEAM MEMBERS (1) : Lin Guo IMAGE CREDITS: Lin Guo/Designer |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Tongjiang Guolin Hezhen Shatao Culture Promotion Co., Ltd. PROFILE: Tongjiang National Forest Hezhe Sha Tao Culture Promotion Limited Company is primarily engaged in the development and sales of creative cultural products related to the Sha Tao culture of the Hezhe ethnic group, as well as the design and production of cultural and creative products, tourism souvenirs, tourism product consulting, radio and television program production, cultural promotion, and cultural dissemination. The company is the president unit of the Tongjiang Cultural Tourism Industry Association and its legal representative, Guolin, is a visiting professor at the School of Fine Arts and Design, Quanzhou Normal University in Fujian Province. Since its establishment in 2020, the company has prioritized social benefits, following the working ideology of “intangible cultural heritage + copyright + cultural creativity + Internet”. With copyright creation as its guide, it empowers intangible cultural heritage and establishes Hezhe cultural IP as the core of its business. Making full use of regional cultural advantages, it has created and developed a series of cultural and creative products with distinct regional and local cultural characteristics, which are highly appreciated by consumers. |
| AWARD DETAILS | |
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The Wishful Thinking Gift Box by Guo Lin is Winner in Giftware Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Guo Lin. · Click here to view the profile and other works by Guo Lin. |
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