Augerta Beer Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Augerta PRIMARY FUNCTION: Beer Packaging INSPIRATION: Augerta has been suffering from poor sales due to its mediocre packaging design. From the perspective of brand communication, we extracted the brand's initials: A as a visual hammer to facilitate brand communication. At the same time, the concise design language is a response to the current aesthetics. De-labeling reflects the brand’s focus on current environmental issues. UNIQUE PROPERTIES / PROJECT DESCRIPTION: NO LABEL is the biggest change and innovation of Augerta. In order to promote environmental protection and advocate simplicity, the design abandons the traditional dual-label form and integrates the image with the bottle body in a strongly embossed form. When users hold it, they can clearly feel the touch brought by the bottle body's lines and experience the taste of historical heritage. OPERATION / FLOW / INTERACTION: Through this project, Augusta as the top lager in Tsingtao Beer is lager series, received matching packaging. According to market feedback, with the support of the new packaging design, the spread and sales of Augusta are higher than before. At the same time, it expresses its concern for environmental protection issues by abandoning the traditional double label form. PROJECT DURATION AND LOCATION: The project starts in Shenzhen, China in January 2023 and ends in Shenzhen, China in December 2023 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Although we have adopted a delabeled design, which makes the whole process more complex and uncontrollable, the packaging design is mainly achieved through the embossing process. SPECIFICATIONS / TECHNICAL PROPERTIES: Length: 236mm Diameter: 60mm TAGS: Beer, Sustainable, Glass, Bottle, Tigerpan RESEARCH ABSTRACT: Augerta has been suffering from poor sales due to its mediocre packaging design. We extracted the brand is initial letter A as a visual hammer to reduce the cost of later brand communication. At the same time, we used a concise design language to enhance the brand temperament of Augerta. At the same time, we expressed the brand's concern for environmental issues through de-labeled design. CHALLENGE: The embossing process of graphics on the bottle body is very difficult to realize, and the accuracy of the graphics is hard to control. At the same time, it is also necessary to take into account the prevention of bottle explosion. The two have been adjusted repeatedly for more than ten rounds. ADDED DATE: 2023-06-29 12:03:00 TEAM MEMBERS (7) : Chief Designer: Tiger Pan, Executive Designer: Xia Xuedan, Technical Support: Xie Zhangkun, Illustrator: Yi Pin, 3D Renderer: Wu Juanjuan, Video Editing: Ma Chao and Project Management: You Hua IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TSINGTAO PROFILE: Tsingtao Brewery Co. Ltd is China's second largest brewery, with about 15% of domestic market share and also accounts for half of China's national beer exports. It was founded in 1903 by German settlers in Tsingtau (Qingdao), Kiautschou Bay Leased Territory. In 2016, Tsingtao was the second most consumed beer globally and had reached 2.8% share of the global beer market, after its share of the world's beer market had been steadily growing by at least 0.1 percentage points every year since 2009. Tsingtao is currently the sixth largest brewery in the world. Its logo displays an image of Huilan Pavilion that stands on the end of Zhanqiao Pier, located on Qingdao's southern shore. |
| AWARD DETAILS | |
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Augerta Beer Packaging by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Augerta here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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