Jinkuang Water Packaging by Tiger Pan |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Jinkuang PRIMARY FUNCTION: Water Packaging INSPIRATION: The design was inspired by the 'bug' of the world: the perfect laminar flow phenomenon. (When water molecules move slowly and regularly in the same direction, they create a stream that appears to be completely stationary.) The bottle is designed to break the boundary between movement and stillness. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The lines on the bottle transit from dense to sparse from top to bottom, like a cluster of flowing spring water. It is a section of water flow, with beautiful scattering and refraction lights when the bottle is lit up by any light beam. At the same time, the ups and downs of the curve can also fit the palm better, creating a more comfortable and stable grip. Using the technique of shared calligraphy strokes, the product name "Jin" and "Kuang" are artfully combined together (meaning Jinmailang’s mineral water), which to Chinese consumers, becomes a remarkable symbol. The colors are the most traditional Chinese color combo, gold and red. With clean and natural white, the whole bottle of water conveys the noble temperament of Chinese style. OPERATION / FLOW / INTERACTION: The lines on the bottle are from dense to sparse from top to bottom, which is beautiful and also the natural reinforcement of the bottle. At the same time, the undulation of the curve can also better fit the palm, creating a more comfortable grip, and easy to open. PROJECT DURATION AND LOCATION: The project started in September 2022 in ShenZhen and finished in December 2022 in ShenZhen, and was exhibited in Food & Beverage lnnovation Forum in Jun 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: In detail, gold stamping and embossment are used to enhance the bottle's perception accuracy, where consumers can easily feel it when touching it. SPECIFICATIONS / TECHNICAL PROPERTIES: Diameter 63.5mm x Height 230mm TAGS: bottle, water, line, curve，Tigerpan RESEARCH ABSTRACT: In the bottled water market in China, the price of high-end natural mineral water has always been high. Jinmailang, a renowned Chinese brand, aims to create and produce a new bottled natural mineral water at a more affordable price to succeed in the competitive water market. CHALLENGE: The difficulty is that the bottling line is beautiful, but it also plays a role in strengthening and supporting the bottles to meet production and transportation requirements without back pressure. Within the production line, it can handle high-speed automatic production machinery, and the requirements for bottle shapes are very strict. ADDED DATE: 2023-06-29 01:48:24 TEAM MEMBERS (7) : Chief Designer: Tiger Pan, Designer: Xiao Longfei, Technical Support: Xie Zhangkun, 3D Renderer: Wu Juanjuan, Video Editing: Ma Chao, Project Manager: You Hua and Client: Fan Xianguo IMAGE CREDITS: Tiger Pan PATENTS/COPYRIGHTS: Tiger Pan |
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| Visit the following page to learn more: https://www.behance.net/gallery/16592628 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Jinmailang Beverage Co., LTD PROFILE: Jinmailang Beverage Co., Ltd. was established on February 19, 2006, with 21 branches, mainly engaged in the research and development, production and sales of beverage products, with an annual output of 5 million tons of packaged drinking water, tea drinks, flavored drinks, fruit drinks and functional drinks. The annual output value exceeds 8 billion yuan. |
| AWARD DETAILS | |
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Jinkuang Water Packaging by Tiger Pan is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Tiger Pan for design Jinkuang here.· Press Members: Login or Register to request an exclusive interview with Tiger Pan. · Click here to register inorder to view the profile and other works by Tiger Pan. |
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