Pazhu Winery Grape Wine by Yanhui Zhang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Pazhu Winery PRIMARY FUNCTION: Grape Wine INSPIRATION: The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values. UNIQUE PROPERTIES / PROJECT DESCRIPTION: As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product. OPERATION / FLOW / INTERACTION: It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations. PROJECT DURATION AND LOCATION: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product. SPECIFICATIONS / TECHNICAL PROPERTIES: Gift Box Size: 112mm*112mm*380mm Bottle Size: Diameter 52mm* height 350mm TAGS: Tibet, extremely high altitude, national features, Pazhu Winery RESEARCH ABSTRACT: As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics. CHALLENGE: The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up. ADDED DATE: 2023-06-27 07:09:25 TEAM MEMBERS (4) : Creative Director: Zhang Yanhui, Creative Director: Xia Ling, Process Director: Zhou Xiaoli, Zhang YuXuan and Designer: Cheng Lianfang IMAGE CREDITS: Yanhui Zhang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Wuhan PUFINE Creative Technology Co., Ltd. PROFILE: Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions. |
| AWARD DETAILS | |
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Pazhu Winery Grape Wine by Yanhui Zhang is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Yanhui Zhang. · Click here to register inorder to view the profile and other works by Yanhui Zhang. |
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