Shun Pin Lang 480 Blue Packaging by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Shun Pin Lang 480 Blue PRIMARY FUNCTION: Packaging INSPIRATION: Its meticulously crafted appearance, profound auspicious symbolism, and the noble and elegant temperament conveyed through brand design make Shunpinlang an unforgettable treasure with significant collectible value. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Shunpinlang, with its exquisite packaging and delicate design, showcases the brand's unique charm and value. The fully transparent bottle is adorned with a mysterious and enchanting blue peony, symbolizing prosperity and abundance, carrying sincere auspicious wishes. OPERATION / FLOW / INTERACTION: This packaging design fully embraces the characteristics of minimalist aesthetics, showcasing the brand's sophisticated and elegant visual appeal. The cylindrical bottle shape, designed with geometric precision, is easy to grip and features smooth lines that symbolize smoothness and harmony. The exquisite use of hot stamping technique, with intricate patterns adorning the bottle neck, adds a touch of refined simplicity and sophistication that complements the peony motifs on the bottle body. The overall color scheme predominantly utilizes blue, symbolizing wisdom and a broad-minded perspective, conveying the brand's values of innovation and harmonious beauty to the world. PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Shunpinlang series packaging features intricate patterns on the bottle neck through hot stamping, making it even more eye-catching and prominently displaying the brand's core. Additionally, the bottle caps have undergone gold foil adjustments, clearly indicating "Blue, Red, Gold Cap" variations. This fresh visual upgrade enhances the product's visibility in the market, highlighting the brand's focus and uniqueness, and achieving a harmonious balance between functionality and aesthetics in the packaging. SPECIFICATIONS / TECHNICAL PROPERTIES: The unique design carries a beautiful blessing: the peony, as a traditional auspicious flower in China, symbolizes prosperity, good fortune, and auspiciousness. The peony swirls on the bottle, which enhances the brand impression and facilitates consumer recognition. It conveys wishes of prosperity, abundance, and happiness to consumers, bringing joy and harmony to their hearts. TAGS: Packaging RESEARCH ABSTRACT: - CHALLENGE: The overall design exudes simplicity and elegance, showcasing a sense of refinement and nobility. The combination of the blue peony on the bottle body and the golden pattern on the neck creates a harmonious and visually pleasing aesthetic, adding a touch of sophistication and texture. Every detail reflects the brand's values and quality, while also demonstrating a deep respect for and inheritance of traditional culture. The visual presentation further enhances the cultural taste, elevating the packaging to a higher level and embodying the essence of Chinese traditional harmonious and lucky culture. ADDED DATE: 2023-06-27 03:23:41 TEAM MEMBERS (5) : He Zhuang, Qiu Lina, Wang Bowei, Yu Jun and Wang Chaojun IMAGE CREDITS: He Zhuang, Qiu Lina, Wang Bowei and Yu Jun, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Chengdu Mind-and-Hand Positioning Co., Ltd PROFILE: Chengdu Mind-and-Hand Positioning Co., Ltd is a company focusing on original packaging design and product brand positioning. Taking the needs of customers as the starting point of everything, combining the characteristics of the industry with trends, and integrating oriental wisdom with Western design styles to form a unique design concept - freedom, wisdom, and humanity. Perseverance and intensive cultivation make it the common choice of many beverage companies with its high efficiency and knowledge in the industry. With years of professional development, we have built a comprehensive creative design agency with multi-mode operation. |
| AWARD DETAILS | |
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Shun Pin Lang 480 Blue Packaging by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is Winner in Packaging Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with He Zhuang, Qiu Lina, Wang Bowei and Yu Jun. · Click here to register inorder to view the profile and other works by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun. |
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