|
|
| DESIGN DETAILS |
DESIGN NAME:
Daity Galaxy
PRIMARY FUNCTION:
Ice Cream Packaging
INSPIRATION:
This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
OPERATION / FLOW / INTERACTION:
The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
PROJECT DURATION AND LOCATION:
This project started in March 2023 and continues until now in Shiraz, Iran
FITS BEST INTO CATEGORY:
Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY:
The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity: 600 ml ice cream,
TAGS:
Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
RESEARCH ABSTRACT:
Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
CHALLENGE:
The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
ADDED DATE:
2023-06-21 02:20:29
TEAM MEMBERS (1) :
IMAGE CREDITS:
All of the images: Illustrator / Creator: Mohsen Koofiani
PATENTS/COPYRIGHTS:
Idea & Package Design: Mohsen Koofiani
|
| Visit the following page to learn more: https://www.zarringhazal.com/ |
|
| COMMENTS |
| Giulia Esposito |
Comment #99909 on June 22, 2024, 1:48 am |
|
The recent accolade presented for the "Daity Galaxy" ice cream packaging design in the Packaging Design category of the A' Design Award is a testament to the innovative approach and creative prowess in the design industry. The inspiration drawn from children's fantasy worlds speaks volumes about the depth of thought and understanding that went into this project. By incorporating elements that resonate with both children and adults, the packaging does not just serve its functional purpose but also connects on an emotional level. The use of happy colors, different illustrations, and the detailed storytelling approach invites the consumer into a nostalgic journey back to their childhood, making the ice cream experience about more than just taste. The research conducted to capture the essence of children's emotions and the careful selection of colors through the watercolor technique further emphasize the meticulous effort to blend art with sentiment. The realization methods, including the innovative use of IML for vivid illustrations, tamper-evident features, and suitability for microwave and freezer, show an impressive dedication to quality and functionality. Overcoming the challenge of translating children's mental images into a cohesive design demonstrates a remarkable level of creativity and perseverance. It is truly inspiring to see such dedication to understanding and implementing children's mentality in a design that appeals to a broad audience. This work by Mohsen Koofiani is indeed a brilliant example of how packaging design can transcend its conventional role and evoke a deeper connection with its audience.
|
| Chloe Turner |
Comment #100513 on June 22, 2024, 3:49 am |
|
The award-winning "Daity Galaxy" ice cream packaging is a testament to the incredible power of blending imaginative design with the sweet allure of ice cream. Drawing inspiration from children's boundless fantasy worlds, this design marvelously captures the essence of youthful imagination, where each flavor transports the child to a unique, fantastical realm. The meticulous research into children's mentalities and spirits shines through in every detail, making the packaging not just a container, but a gateway to adventures untold. It is a rare and delightful pleasure to see such creativity and understanding of the target audience's psyche in packaging design. This work stands as a beacon of inspiration, reminding us of the profound impact thoughtful design can have on the consumer experience. It is indeed a well-deserved accolade for this design to be recognized with the A' Design Award, highlighting the importance of creativity that resonates on such a personal level with its audience.
|
| Elisabeth Clark |
Comment #101275 on June 22, 2024, 6:21 am |
|
Mohsen Koofiani's "Daity Galaxy" ice cream packaging is an exemplary display of creativity and insight, meriting its recognition with the prestigious A' Design Award in the Packaging Design category. The innovative approach of immersing both children and adults alike into a vibrant, fantasy world through packaging is nothing short of genius. By leveraging happy colors and intricate illustrations that narrate unique stories, Koofiani not only captivates the imagination but also evokes a sense of nostalgia, inviting everyone to revisit their childhood fantasies. The depth of research undertaken to understand the emotional and color preferences of children between the ages of 7 and 12 demonstrates a commendable dedication to authenticity and user-centric design. This meticulous attention to detail ensures that every aspect of the packaging - from the choice of colors to the character illustrations - resonates with the target audience, making the design not only visually appealing but also emotionally engaging. Such a thoughtful and innovative approach to packaging design sets a high standard for how products can connect with consumers on a deeper level, making "Daity Galaxy" a truly inspirational work that deserves every bit of its accolade.
|
| Adam Harris |
Comment #101839 on June 22, 2024, 8:14 am |
|
The award-winning "Daity Galaxy" ice cream packaging truly stands out as an exemplary piece of design work, meriting the A' Design Award it garnered in the Packaging Design category. Delving into the essence of childhood fantasies, the design ingeniously bridges the gap between a child's imagination and the adult's nostalgia, creating a universal appeal that transcends age. The use of vibrant colors and intricate illustrations, each narrating its own unique story, not only captures the essence of joy and imagination but also serves as an invitation to revisit one's childhood through an imaginative lens. The meticulous research undertaken to understand children's emotions and their perception of colors has evidently paid off, reflecting a deep comprehension of the target audience's psyche. Furthermore, overcoming the challenge of encapsulating the diverse mental images of children into a cohesive design showcases remarkable creativity and dedication to the craft. This design is not just an ode to the fantasy worlds of children but a testament to the power of thoughtful and emotionally resonant design in packaging. It is truly inspiring to see such innovative work being recognized and celebrated.
|
| Mark Allen |
Comment #102495 on June 22, 2024, 10:25 am |
|
Congratulations on the well-deserved recognition with the A' Design Award in the Packaging Design Category for "Daity Galaxy" Ice Cream Packaging. The innovative approach to encapsulating the essence of children’s fantasy worlds in packaging design is truly inspiring. It is evident that extensive research and a deep understanding of children's emotions and color perceptions have been meticulously applied, resulting in a design that is not only visually appealing but also emotionally resonant. The use of watercolor techniques and carefully researched color choices have successfully brought the imaginative worlds to life, making the packaging a delightful experience that transcends age. This achievement is a testament to the power of thoughtful design in creating meaningful connections and memorable experiences.
|
|
|
