DESIGN NAME: Tokyo Giants Season Visuals
PRIMARY FUNCTION: Advertisement
INSPIRATION: The Tokyo Giants are the oldest baseball team in Japan.
The year 2023 marks the 89th anniversary of the team's founding, and "89" means baseball in Japanese; to make the 2023 season the "Year of Baseball," the season concept was set as "89 IS MY LIFE. A series of visual posters express the drama of baseball. In addition, for the first time in the history of the baseball team, a joint men's and women's team visual was created to express the spirit of diversity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: This design uses two photos. By arranging continuous scenes even though they are still images, the drama of baseball is expressed like a movie. In order to express the drama of baseball, the player photos incorporate scenes of the players' joy, anger, sadness, and joy into the design. The angles include high angles and other angles, creating an expression that has never been seen before.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: The visual was unveiled to coincide with the opening of the Japanese professional baseball season at the end of March 2023. It will be used throughout the season in and around Tokyo Dome, the home stadium of the Tokyo Giants, as well as on the website.
FITS BEST INTO CATEGORY: Photography and Photo Manipulation Design
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PRODUCTION / REALIZATION TECHNOLOGY: -
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: Tokyo Giants, Yomiuri Giants, Tokyo Baseball, Japan Baseball, Tokyo Dome,
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2023-06-20 07:36:44
TEAM MEMBERS (9) : Chief Producer: Tomohiro Saeki, Creative Director: Kenichiro Shirota, Art Director: Masaki Oshiro, Photographer: Satoshi Minakawa, Designer: Keisuke Ozaki, Designer: Taro Nishimaki, Designer: Haruna Samejima, Production Manager: Keigo Mikami and Production Manager: Miki Ichikado
IMAGE CREDITS: Kenichiro Shirota and Masaki Oshiro, 2023.
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