AS Women Empowerement Corporate Gift by Antonia Skaraki |
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| DESIGN NAME: AS Women Empowerement PRIMARY FUNCTION: Corporate Gift INSPIRATION: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity. OPERATION / FLOW / INTERACTION: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad. PROJECT DURATION AND LOCATION: The project started in December 20 2022 until February 8 2023 in Athens |
PRODUCTION / REALIZATION TECHNOLOGY: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. SPECIFICATIONS / TECHNICAL PROPERTIES: Paper Box Width 327mm x Depth 117.5mm x Height 585mm TAGS: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen RESEARCH ABSTRACT: Even today women undergo abuse regardless of ethnicity, religion or social status. Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. CHALLENGE: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement. ADDED DATE: 2023-06-07 12:00:12 TEAM MEMBERS (1) : creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani IMAGE CREDITS: Image No#1 : Photographer, Illustrator: Valia Alousi Image No#2 : Photographer, Illustrator: Valia Alousi Image No#3 : Photographer, Illustrator: Valia Alousi Image No#4 : Photographer, Illustrator: Valia Alousi Image No#5 : Photographer, Illustrator: Valia Alousi |
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| Visit the following page to learn more: https://www.antoniaskaraki.com/empowerme |
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NAME: AS PROFILE: We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. |
| AWARD DETAILS | |
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As Women Empowerement Corporate Gift by Antonia Skaraki is Winner in Giftware Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Antonia Skaraki. · Click here to view the profile and other works by Antonia Skaraki. |
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