Winter Solstice Gift Box by Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang |
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| DESIGN NAME: Winter Solstice PRIMARY FUNCTION: Gift Box INSPIRATION: - 99 Cold Relieving Map [Relationship with people] Ancient people in the bleak and long winter, often have nothing to do at home, so in order to endure the long winter, to add more daily fun to life, ancient scholars invented the "count nine" method to cheer up, waiting for the coming spring. - The number "nine" literally means "long term" in Chinese The Winter solstice, like the New Year, is the real starting point of the 24 solar terms. A sense of ritual, a new beginning UNIQUE PROPERTIES / PROJECT DESCRIPTION: Process: inlaying, carving and filling, broken lines, bronzing, handwriting calligraphy, Design function level: referring to the popular furniture varieties of the Qing Dynasty "Duobao Pavilion", dedicated to furnishings antiques. It has the dual function of practical collection and aesthetic display. 9 different flavors: each flavor can correspond to a scene or meaning of company. The gift box can be used as daily household furnishings, environmental protection and sustainable. OPERATION / FLOW / INTERACTION: 1) The induction sequence of nine bottles of fruitwine According to "the weeping willows in front of the court cherish the spring breeze", every word is 9 pens 2) Opening and closing of the gift box Pure wooden box double open cabinet box 3) Every word on the screen has nine strokes From the beginning of the winter solstice, fill a stroke every day in accordance with the order of strokes, and fill a word every 19. Until the spring returns to the earth after 99, a picture of 99 to eliminate cold is complete. PROJECT DURATION AND LOCATION: Time: 2022 Location: Shanghai, Shanghai,China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The packaging of the gift box is mainly made of wood and metal accessories. Drawing lessons from the traditional Chinese beam structure, the integrated metal material is used to consolidate the whole structure of the wooden gift box. SPECIFICATIONS / TECHNICAL PROPERTIES: Specification Size: Length 355mm, width 160mm, height 495mm TAGS: (Design keywords, key phrases) 1) "Duobao pavilion" Gift Box (packaging) 2) Chinese traditional winter entertainment (Function) 3) ESG [Enviroment/Social/G RESEARCH ABSTRACT: - CHALLENGE: Historical perspective 1. The modern visual presentation of the ancient Chinese traditional "Solar term timing". “ Regain people's love for traditional festivals (calligraphy strokes/" Writing one stroke one day ") . “庭前垂柳珍 ADDED DATE: 2023-05-31 07:19:19 TEAM MEMBERS (4) : Binfeng Zhang, Wei Lin, Shan Shan and Yong Zhang IMAGE CREDITS: Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang, 2023. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Shanghai Creado Advertising Co., Ltd. PROFILE: Creado Advertising was born in 2004 with a belief in "creativity". In the process of development, Creado Advertising has been dedicated to filling its creative abilities and closely integrating with the constantly changing digital media environment. For a long time, Creado Advertising has formed a stable cooperative relationship with world-class FMCG brands, during which numerous interesting and influential works were created, and have also been recognized by industry awards. |
| AWARD DETAILS | |
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Winter Solstice Gift Box by Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang is Winner in Packaging Design Category, 2023 - 2024.· Read the interview with designer Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang for design Winter Solstice here.· Press Members: Login or Register to request an exclusive interview with Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang. · Click here to register inorder to view the profile and other works by Infeng Zhang, Shan Shan, Wei Lin and Yong Zhang. |
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