Luna Electric Scooter by Zhejiang Lv Ju Vehicle Industry Co., Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Luna PRIMARY FUNCTION: Electric Scooter INSPIRATION: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel. OPERATION / FLOW / INTERACTION: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable. PROJECT DURATION AND LOCATION: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022. FITS BEST INTO CATEGORY: Vehicle, Mobility and Transportation Design |
PRODUCTION / REALIZATION TECHNOLOGY: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups. SPECIFICATIONS / TECHNICAL PROPERTIES: dimensions, 1765 mm x 753 mm x 1067 mm TAGS: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto RESEARCH ABSTRACT: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality. CHALLENGE: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power. ADDED DATE: 2023-05-30 01:28:45 TEAM MEMBERS (1) : Bozhe Qu IMAGE CREDITS: Zhejiang Lv Ju Vehicle Industry Co., Ltd, 2023. |
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| Visit the following page to learn more: https://www.lv-ju.com/ | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: ZHEJIANG LV JU VEHICLE INDUSTRY CO., LTD. PROFILE: The company was founded in 1998, the headquarters is located in China's electric vehicle strong plate Taizhou, Zhejiang Province, and the national 4A level scenic tourism area Changyu Aditongtian, near the mountains and rivers, beautiful scenery. Covers an area of 80 mu, is a research and development, production, sales as one of the electric motorcycle manufacturers. More than 900 employees, including research and development personnel and management personnel more than 70 people, testing and inspection personnel more than 50 people, more than 50 after-sales service personnel. After 20 years of operation, our company will achieve output value of 880 million yuan, sales volume of 990 million yuan and total profit and tax amount of 60 million yuan in 2020. Product distribution network to all parts of the country. |
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