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| DESIGN DETAILS |
DESIGN NAME:
Pavanpet
PRIMARY FUNCTION:
Pet Foods
INSPIRATION:
Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
OPERATION / FLOW / INTERACTION:
Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
PROJECT DURATION AND LOCATION:
The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Matte three-layer packaging with aluminum
printing method: rotogravure
SPECIFICATIONS / TECHNICAL PROPERTIES:
W: 200 mm
H: 400 mm
D: 80 mm
TAGS:
Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
RESEARCH ABSTRACT:
The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
CHALLENGE:
The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
ADDED DATE:
2023-05-23 19:27:00
TEAM MEMBERS (1) :
IMAGE CREDITS:
Illustrator / Creator: Mohsen Koofiani
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| Visit the following page to learn more: https://www.pavanpet.com/ |
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| COMMENTS |
| Giulia Esposito |
Comment #99869 on June 22, 2024, 1:40 am |
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Discovering the "Pavanpet" project was a delightful experience, especially understanding the depth and thoughtfulness that went into its creation. The simplicity and uniformity of colors chosen, inspired by the uncomplicated and clear life of animals, resonated with me deeply. It is fascinating to learn about the unique approach taken to forge a stronger bond between the product and its audience, treating pets not just as animals but as cherished family members, thus designing the packaging through a lens that mirrors our affection for children. The incorporation of characters to enhance viewer engagement and create a visually appealing package is a testament to the innovative spirit of the design. Further appreciation is due for the meticulous research and field studies that informed the design process, ensuring the package not only stands out visually but also evokes a positive emotional response from its audience. The choice of matte three-layer packaging with aluminum and the rotogravure printing method showcases a commitment to quality and sustainability, addressing both aesthetic and practical aspects of packaging design. Overcoming the design challenge of color arrangement speaks volumes about the dedication and creativity involved. This work by Mohsen Koofiani is a remarkable example of how packaging design can transcend its traditional role, offering not just a container for a product but a meaningful and engaging experience for consumers.
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| Chloe Turner |
Comment #100507 on June 22, 2024, 3:47 am |
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The winning of the A' Design Award for the "Pavanpet" pet foods packaging is a testament to the power of simplicity in design. The use of simple and uncomplicated images, alongside uniform colors with high contrast, not only captures the essence of the simplicity of animal life but also stands out as an attractive and engaging design. It is remarkable how the design philosophy of embracing the uncomplicated and clear aspects of life can translate into a packaging design that speaks volumes. The ability to convey such a strong message through minimalistic design elements is truly commendable. This work serves as an inspiration for how clarity and simplicity can lead to powerful and effective design solutions. It is a reminder that in design, sometimes less is indeed more, and this project perfectly embodies that principle.
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| Elisabeth Clark |
Comment #101265 on June 22, 2024, 6:19 am |
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The remarkable achievement of Mohsen Koofiani in winning the A' Design Award for the "Pavanpet" packaging design is truly inspirational and speaks volumes about the creativity and thought that has been invested into this project. The innovative approach of designing the packaging with the viewer's perception of pets as family members and children at heart is both ingenious and touching. By incorporating characters and vibrant colors, Koofiani has not only enhanced the visual appeal of the packaging but has also significantly improved its communication with the target audience, making it stand out in a crowded market. The research behind this project shows a deep understanding of consumer behavior, which is evidenced by the positive reactions and emotional connections it fostered among viewers. This design, inspired by the simplicity and uncluttered lives of animals, is a testament to the power of simplicity in design, proving that uncomplicated yet high-contrast visuals can be incredibly compelling. Mohsen Koofiani's work on "Pavanpet" is not just a packaging design; it is a celebration of our relationship with pets, captured through the lens of exceptional design thinking. This project serves as a beacon of inspiration for designers everywhere, demonstrating that good design can indeed foster deeper connections between products and their consumers.
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| Adam Harris |
Comment #101833 on June 22, 2024, 8:13 am |
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The recognition of "Pavanpet" at the A' Design Award in the Packaging Design category is thoroughly deserved, highlighting an inspiring blend of simplicity, functionality, and emotional connectivity in design. The thoughtful approach of viewing pets as family members and designing the packaging through a lens similar to viewing our children is both innovative and heartwarming. It is evident that the use of charming characters and a vibrant color scheme not only enhances the visual appeal but also strengthens the bond between the product and its consumers, creating a memorable and engaging experience. The inclusion of simple, high-contrast images inspired by the uncomplicated essence of animal life speaks volumes of the designer's ability to distill and communicate the joy and simplicity animals bring into our lives. Moreover, the field research and behavioral studies that informed this design demonstrate a commendable dedication to understanding consumer reactions, ensuring that the packaging not only looks appealing but also resonates on a deeper level. The challenges faced in color arrangement and idea implementation have been navigated with exceptional skill, culminating in a design that is as visually striking as it is effective in communication. This award-winning work serves as a beacon of innovative packaging design, emphasizing the power of thoughtful design in forging connections and enhancing consumer experiences.
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| Mark Allen |
Comment #102485 on June 22, 2024, 10:23 am |
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The winning of the A' Design Award in the Packaging Design category for "Pavanpet" is a testament to the innovative approach taken towards pet food packaging. The design beautifully captures the essence of treating pets as cherished family members, incorporating characters that foster a deeper connection between the product and the consumer. By simplifying images and utilizing high-contrast, uniform colors, the design not only attracts attention but also communicates the simplicity and clarity of animal life. The extensive research and behavioral studies conducted to gauge viewer reaction have evidently paid off, resulting in packaging that not only stands out visually but also evokes a positive emotional response. The challenge of color arrangement and the use of matte three-layer packaging with rotogravure printing exemplify the meticulous attention to detail and craftsmanship. This work is truly inspirational and sets a high standard for packaging design in the pet food industry.
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