Recall Of The Universe Immersion Exhibition by Tammy Ho - Shanghai KNN |
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| DESIGN NAME: Recall Of The Universe PRIMARY FUNCTION: Immersion Exhibition INSPIRATION: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate. A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors. This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver. OPERATION / FLOW / INTERACTION: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology. PROJECT DURATION AND LOCATION: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times. FITS BEST INTO CATEGORY: Interior Space and Exhibition Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means RESEARCH ABSTRACT: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country. The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes. In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination. CHALLENGE: 1. Design cool and stunning scenes within the limited established shopping mall space 2. Provide exhibitors with a strong sense of participation and experience 3. Design of multiple storylines and multiple endings 4. Try to use high-tech means as much as possible to increase the sense of technology and future 5. With limited budget and very little time ADDED DATE: 2023-04-20 11:09:21 TEAM MEMBERS (2) : Tammy Ho and Lumos Miao IMAGE CREDITS: Shanghai KNN Cultural Media Co., Ltd |
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NAME: Shanghai KNN Cultural Media Co., Ltd PROFILE: KNN is a rising star in the Chinese design industry. Every designer has an open and avant-garde mindset. The designer team has an international perspective, with members coming from from all over the world. KNN focuses on creative design as its core competitiveness. Its business focuses on overall creative planning, visual research and development, commercial space, interactive experience, event planning and execution, etc. The universe immersion exhibition designed and produced by KNN has attracted the attention and participation of young people nationwide. In many cultural and historical towns, KNN combines local century old traditional culture with cutting-edge technology to trigger a cultural boom. Work cases of KNN have been reported multiple times by official media. |
| AWARD DETAILS | |
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Recall of The Universe Immersion Exhibition by Tammy Ho-Shanghai Knn is Winner in Event and Happening Design Category, 2023 - 2024.· Press Members: Login or Register to request an exclusive interview with Tammy Ho - Shanghai KNN. · Click here to register inorder to view the profile and other works by Tammy Ho - Shanghai KNN. |
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