DESIGN NAME: Honey
PRIMARY FUNCTION: Packaging Design
INSPIRATION: This packaging is designed in such a way that the consumer can use it as a container to store various things (homemade jam, nuts and dried fruits, spices, etc.) after consuming the product. Also, the designed labels are also They are reminiscent of the natural habitats of bees (forest, mountain, plain, etc.) and using a wooden door next to them can strengthen the feeling of the naturalness of the product in the mind of the consumer.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The best and highest quality honey can be found in the homes of bees. According to news sites, the amount of Iran's honey exports (in 2011) was about 12 million dollars each year. Honey consumers pay attention to several points to choose their honey: first, the degree of purity of the honey, and second, its naturalness. It.
Designed packaging that is derived from the hexagonal form of a beehive. The general form obtained leads the consumer's mind to the naturalness and purity of honey.
OPERATION / FLOW / INTERACTION: It is a unique packaging that no audience can get enough of seeing. It is also very luxurious and valuable for gift-giving.
PROJECT DURATION AND LOCATION: The project started in January 2002 in Iran and finished in April 2003 in Iran.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: This packaging is made of a combination of glass and wood and is finally placed in a hard box.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 170 mm x Depth 170 mm x Height 165 mm
TAGS: Honey, Packaging, Creative, Design
RESEARCH ABSTRACT: The biggest challenge was to produce this packaging. Suitable material had to be found and special tools and technology were designed uniquely for this packaging.
CHALLENGE: The biggest challenge was in the search to find experts who could implement this idea.
ADDED DATE: 2023-03-29 20:07:06
TEAM MEMBERS (4) : Main Idea: Iman Alemozaffar, Creative Director:Matin Mirzaei, Strategy Manager: Kianoosh Atashi and Presentation: Wallrus Design Studio
IMAGE CREDITS: Mockup: Wallrus Design Studio
PATENTS/COPYRIGHTS: Main Idea: Iman Alemozaffar
Mockup: Wallrus Design Studio
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