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| DESIGN DETAILS |
DESIGN NAME:
Odaya Home
PRIMARY FUNCTION:
Packaging
INSPIRATION:
The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
OPERATION / FLOW / INTERACTION:
The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
PROJECT DURATION AND LOCATION:
The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
TAGS:
artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
RESEARCH ABSTRACT:
The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
CHALLENGE:
The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
ADDED DATE:
2023-03-29 14:28:28
TEAM MEMBERS (1) :
IMAGE CREDITS:
Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home
PATENTS/COPYRIGHTS:
Copyrights belong to Elena Gamalova, 2023.
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| Visit the following page to learn more: https://www.odayahome.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
ODAYA Home
PROFILE:
Odaya Home aims to bring together tradition and modernity, craftsmanship and creativity, history and innovation.
The artisans are the living heritage of Bulgaria’s centuries-old tradition in handmade textile creation, used for comfort and warmth, standing for timeless beauty and value. Weaving, embroidery, crochet, and the lace have traditionally been crafts that are passed from mother to daughter. Skills to master quality and develop unique designs have been taught through the lifetimes of generations working together.
Designs are unearthed from dusted books and samples hidden in wooden treasure chests in homes that were once bustling with life in the picturesque mountain villages of Bulgaria. They resonate with the enchantments of generations of women who wove them at night when day work was done and kids were in bed. The stories told during those nights, often sung, gave meaning to the experience of owning and using the piece and made it an heirloom that was usually a centerpiece in the family home.
Building on the above, our modern home textile products are exquisitely put together with uncompromising attention to detail from fiber to package, using contemporary sustainably produced raw materials on top of the artisanal skills of women. We uncover, develop and fervently safeguard the meaning and beauty of the design, as well as the uncompromising quality of the final product.
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| COMMENTS |
| Giulia Esposito |
Comment #96148 on June 21, 2023, 12:02 am |
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I am so impressed by the design of the “Odaya Home” packaging! It is obvious that so much thought has gone into the concept, with a great eye for detail. Every aspect of the packaging design has been carefully considered to ensure the product looks its best and stands out from the crowd. The colors, shapes, textures and patterns all combine to create an eye-catching design. It is a pleasure to witness such a creative piece of work and a true testament to the excellence of the designer's skill. Congratulations to Elena Gamalova for being the winner of the A' Design Award in the Packaging Design category.
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| Elisabeth Clark |
Comment #97784 on June 21, 2023, 9:07 am |
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It is truly inspiring to see the beauty and craftsmanship that Elena Gamalova has been able to capture with her work, "Odaya Home". The attention to detail and the research that has gone into recreating the heritage symbols of core family values in gold foil is truly remarkable. The packaging design truly conveys a sense of timelessness and uniqueness that evokes centuries-old traditions in fine needlework. Elena Gamalova's work is a testament to the power of design and is a deserving recipient of the A' Design Award.
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| Mark Allen |
Comment #99268 on June 21, 2023, 5:23 pm |
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This packaging design is a true testament to the centuries-old tradition of fine needlework and the strong symbolism of textile ornaments. The intricate details and craftsmanship which have gone into this packaging design are simply breathtaking, and the use of gold foil to evoke a sense of luxury and timelessness is simply stunning. This design is sure to make a lasting impression on anyone who encounters it.
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Did you like Elena Gamalova's Packaging Design?
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