Precious Pastries Packaging for a Healthcare Brand by Hui Qiong Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Precious Pastries PRIMARY FUNCTION: Packaging for a Healthcare Brand INSPIRATION: The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has added eight kinds of precious Chinese ingredients. It has the characteristics of snacks and light health. In Chinese Taoist culture, cranes represent health and longevity, and they are also rare birds, which fit the century-old intangible cultural heritage and product characteristics of the client Zhenyuantang. Therefore, the product packaging is in the shape of a crane. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages forms a complete picture. Visually integrate the design style of brand culture and Guochao oriental aesthetics, forming a unique visual and beautiful experience. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2023-03-28 10:34:14 TEAM MEMBERS (1) : IMAGE CREDITS: Hui Qiong Yang, 2022. |
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| AWARD DETAILS | |
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Precious Pastries Packaging For a Healthcare Brand by Hui Qiong Yang is Winner in Packaging Design Category, 2022 - 2023.· Read the interview with designer Hui Qiong Yang for design Precious Pastries here.· Press Members: Login or Register to request an exclusive interview with Hui Qiong Yang. · Click here to register inorder to view the profile and other works by Hui Qiong Yang. |
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