Sogno Jewelry Design Brand Identity System by Named Co. Creative Agency |
Home > Winners > #151075 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Sogno Jewelry Design PRIMARY FUNCTION: Brand Identity System INSPIRATION: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful' UNIQUE PROPERTIES / PROJECT DESCRIPTION: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature. OPERATION / FLOW / INTERACTION: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees. PROJECT DURATION AND LOCATION: The project started in October 2020 in Seoul, and finished in March 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Jewelry, Brand, Package, Identity, Symbol RESEARCH ABSTRACT: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys. CHALLENGE: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability. ADDED DATE: 2023-03-27 05:17:52 TEAM MEMBERS (1) : IMAGE CREDITS: Named Co. Creative Agency, 2022. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Sogno PROFILE: Started in 2007, Sogno became famous by introducing the unique design that boldly applies natural textures, which requires a high level of technology. It became known as its signature style, inspired by nature and expressed in a completely different way from other designer brands. However, with the changes of the times, such as the growth of latecomers, indiscriminate copying, and changes in the market, the brands also recognized the need for progress, which led to the brand identity renewal as part of creating a positive brand image. Through this renewal, the goal is to build a foundation for Sogno’s various groups of customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. |
| AWARD DETAILS | |
 |
Sogno Jewelry Design Brand Identity System by Named Co. Creative Agency is Winner in Advertising, Marketing and Communication Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Named Co. Creative Agency. · Click here to register inorder to view the profile and other works by Named Co. Creative Agency. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Named Co. Creative Agency's Advertising Design?
You will most likely enjoy other award winning advertising design as well.
Click here to view more Award Winning Advertising Design.
  |
 |
