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| DESIGN DETAILS |
DESIGN NAME:
Waggner Coffee
PRIMARY FUNCTION:
Packaging
INSPIRATION:
Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
OPERATION / FLOW / INTERACTION:
This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
PROJECT DURATION AND LOCATION:
The project started in January 20221 in Iran and finished in April 2021 in Iran.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
This product is rotogravure-printing on metalized coffee pouch.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 100 mm x Depth 70 mm x Height 280 mm
TAGS:
Coffee, Packaging, German product, Wallrus
RESEARCH ABSTRACT:
Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
CHALLENGE:
Attention to the origin of the brand and the use of familiar forms for the packaging audience
ADDED DATE:
2023-03-25 12:51:19
TEAM MEMBERS (1) :
Creative Director: Matin Mirzaei
IMAGE CREDITS:
Mockup: Wallrus Design Studio
PATENTS/COPYRIGHTS:
Mockup: Wallrus Design Studio
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| Visit the following page to learn more: https://wallrusstudio.com |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Wallrus Design Studio
PROFILE:
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”
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