Zao from Xinghua Village Liquor Package by Chunyang Wang |
Home > Winners > #151010 |
 |
|
||||
| DESIGN DETAILS | |||||
| DESIGN NAME: Zao from Xinghua Village PRIMARY FUNCTION: Liquor Package INSPIRATION: Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times. OPERATION / FLOW / INTERACTION: When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience. PROJECT DURATION AND LOCATION: Designed in Hangzhou in September 2021. The product will be produced in Shanxi Xinghua Village in 2021 FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity RESEARCH ABSTRACT: Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor. CHALLENGE: How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends. ADDED DATE: 2023-03-23 13:56:09 TEAM MEMBERS (1) : Chunyang Wang IMAGE CREDITS: Chunyang Wang, 2022. |
||||
| CLIENT/STUDIO/BRAND DETAILS | |
 |
NAME: Qiangyuanzao PROFILE: Qingyuanzao is a liquor brand in Xinghua Village, Shanxi Province, China. Committed to creating a Chinese liquor brand that young people from different cultures can accept. They inherited the brewing process of Fenjiu and through the improvement of the technology to create a low alcohol accuracy of the clear flavor liquor. Retain the original taste, but reduce the alcohol level. Zao is a liquor that is suitable for iced drinking. |
| AWARD DETAILS | |
 |
Zao From Xinghua Village Liquor Package by Chunyang Wang is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Chunyang Wang. · Click here to register inorder to view the profile and other works by Chunyang Wang. |
| SOCIAL |
| + Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit |
Did you like Chunyang Wang's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.
  |
 |
