DESIGN NAME: Oat Milk
PRIMARY FUNCTION: Packaging Design
INSPIRATION: In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.
OPERATION / FLOW / INTERACTION: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
PROJECT DURATION AND LOCATION: The project started in January 2022 in Iran and finished in April 2022 in Iran.
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: This product is flexo-printed on tetrapack aseptic box.
SPECIFICATIONS / TECHNICAL PROPERTIES: Width 85 mm x Depth 85 mm x Height 230 mm
TAGS: Oat Milk, Tetrapak, Milk, Healthy
RESEARCH ABSTRACT: Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.
CHALLENGE: The newness of the product and the lack of consumer awareness of the taste and uses of the product.
ADDED DATE: 2023-03-20 11:12:40
TEAM MEMBERS (1) : Creative director: Matin Mirzaei
IMAGE CREDITS: Mockup: Wallrus Design Studio
PATENTS/COPYRIGHTS: Copyright 2022 Wallrus Design Studio. All right reserved.
|