Oat Milk Packaging Design by Wallrus Design Studio

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DESIGN DETAILS
DESIGN NAME:
Oat Milk

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
In choosing the design path of this project, to achieve the best result, it is focused on consumer insight and creating a level of product awareness.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Milk made from Oat is a unique product that is very nutritious and has many properties. This product can be used as a substitute for milk in the market. Most of the audience has no idea about the taste of this product. Therefore, they should be encouraged through design to try this unique product once.

OPERATION / FLOW / INTERACTION:
This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.

PROJECT DURATION AND LOCATION:
The project started in January 2022 in Iran and finished in April 2022 in Iran.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
This product is flexo-printed on tetrapack aseptic box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 85 mm x Depth 85 mm x Height 230 mm

TAGS:
Oat Milk, Tetrapak, Milk, Healthy

RESEARCH ABSTRACT:
Questionnaires were provided to a number of target audience groups and then the main direction of design was extracted from their answers. Also, interviews were conducted with a number of stores and coffee shops about the product and its uses.

CHALLENGE:
The newness of the product and the lack of consumer awareness of the taste and uses of the product.

ADDED DATE:
2023-03-20 11:12:40

TEAM MEMBERS (1) :
Creative director: Matin Mirzaei

IMAGE CREDITS:
Mockup: Wallrus Design Studio

PATENTS/COPYRIGHTS:
Copyright 2022 Wallrus Design Studio. All right reserved.

Visit the following page to learn more: https://wallrusstudio.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Wallrus Design Studio

PROFILE:
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”



NOMINATION DETAILS

Oat Milk Packaging Design by Wallrus Design Studio is a Nominee in Packaging Design Category.

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AWARD DETAILS

Oat Milk Packaging Design by Wallrus Design Studio is Winner in Packaging Design Category, 2022 - 2023.



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