DESIGN NAME:
Barking Good
PRIMARY FUNCTION:
Branded Content
INSPIRATION:
Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
The project is developed at the beginning of 2023 and is currently ongoing.
FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
A full visual communication was developed, including print, collateral and digital applications.
SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2023-03-15 09:24:05
TEAM MEMBERS (3) :
Creative Director Yana Okoliyska, Marketing Director Marina Varlyakova and Agency SQUARED
IMAGE CREDITS:
Creative Director Yana Okoliyska
Agency SQUARED
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