Galaxy Trail X Mid-Autumn Festival Food Packaging by Hu Jijun |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Galaxy Trail X PRIMARY FUNCTION: Mid-Autumn Festival Food Packaging INSPIRATION: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe. OPERATION / FLOW / INTERACTION: / PROJECT DURATION AND LOCATION: 2022.7-9, Shanghai FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue. SPECIFICATIONS / TECHNICAL PROPERTIES: Length x width x height: 361*312*75mm TAGS: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience. RESEARCH ABSTRACT: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements. CHALLENGE: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy. ADDED DATE: 2023-03-12 07:51:54 TEAM MEMBERS (1) : IMAGE CREDITS: Hu Jijun, 2022. |
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| AWARD DETAILS | |
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Galaxy Trail X Mid-Autumn Festival Food Packaging by Hu Jijun is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Hu Jijun. · Click here to view the profile and other works by Hu Jijun. |
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