Little Green Bud Shampoo Cosmetic Packaging by Biao Wang

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DESIGN DETAILS
DESIGN NAME:
Little Green Bud Shampoo

PRIMARY FUNCTION:
Cosmetic Packaging

INSPIRATION:
For packaging design, most of children's shampoos merely add children’s elements on the surface of bottle, which may be sometimes hard to distinguish from adult shampoos at first glance, and children’s scalp is tenderer and is vulnerable to damage if used by mistake. This children’s shampoo is inspired by potted green buds, the green bud is easily identifiable, implying that children are growing up like green bud. The package is expected to make Plants Mom a preferred choice for consumers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Like green bud, child needs to be cared every day and grows up through wind and rain. This little potted green bud shampoo packaging is tailored for those aged 3-12. Adhering to the brand concept of Plants Mom, the green bud symbolizes a growing child, the bottom of the potted bud is the shampoo container which stands for the natural, plant-based origin of the shampoo and makes consumers feel at ease.

OPERATION / FLOW / INTERACTION:
Just press the head of the green bud with one finger, the shampoo gushes out from the other end where the green bud is. It leaves deep impression after single use, each press supports precise volume control depending on the hair condition of child. After use, the bottle can be reused as a plant or fruit petri dish.

PROJECT DURATION AND LOCATION:
The product design began in February 2022, wrapped up in September 2022, and the product was available for sale on 30 December 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Material of colored box: white cardboard 350g The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle is made of eco-friendly PE and will not crack even dropped from 1 meter high. Inner packaging: 87.72mm (width) x 87.72mm (depth) x 137.32mm (height) Packaging box: 92mm (width) x 92mm (depth) x 144mm (height) The inner packaging can be gripped by one hand so children can wash hair by themselves.

TAGS:
Shampoo packaging,Children's shampoo,Packaging design,Little Green Bud ShampooLittle Green Bud packaging,

RESEARCH ABSTRACT:
This packaging is mainly designed for the new generation of parents aged 25-45 with children, and suitable for both children and parents. At the sight of this little potted green bud shampoo, consumers will readily understand that the packaging is intended for children. In addition, the distinctive looking makes it readily distinguished from other shampoo items on the shelf, so that consumer experience and practical experience are valued.

CHALLENGE:
Plants Mom makes products in strict compliance with the standards applicable to babies and mothers, and helps mothers give their children safe and secure skin care products. Plants Mom never compromises in respect of the material choice, transmitting this concept to consumers, arousing their awareness of our attention to raw materials, extraction process and technique, as careful as a mother takes care of her own child.

ADDED DATE:
2023-03-10 05:58:18

TEAM MEMBERS (1) :
Wang Biao, Hu Wei, Bu Yalan, Ge Yi

IMAGE CREDITS:
Biao Wang, 2022.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Suqianpin Momo Cosmetics Co., LTD

PROFILE:
Plants Mom, founded in 2017, a skincare brand tailored for children aged 3-12, customized in consideration of children's skin characteristics and adhered to plant origin and love power, upholds pure plant skincare, endeavors to bring healthy plant ingredients into children's skin, respects the strict product standard applicable to children and mothers, and present safe and secure skin care products for children. For the choice of raw materials, Plants Mom never compromises and keeps the promise in mind - “Safe, Natural, Comfortable and Healthy”.



NOMINATION DETAILS

Little Green Bud Shampoo Cosmetic Packaging by Biao Wang is a Nominee in Packaging Design Category.

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AWARD DETAILS

Little Green Bud Shampoo Cosmetic Packaging by Biao Wang is Winner in Packaging Design Category, 2022 - 2023.



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