Kahisu Japanese Vinegar Drink Packaging by Shinji Arashigawa |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Kahisu PRIMARY FUNCTION: Japanese Vinegar Drink Packaging INSPIRATION: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings. OPERATION / FLOW / INTERACTION: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth. PROJECT DURATION AND LOCATION: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment. SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: Width 81mm x Depth 81mm x Height 241mm Label: Width 247mm x Height 70mm Box: Width 300mm x Depth 170mm x Height 85mm TAGS: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum RESEARCH ABSTRACT: A new vinegar drink was born, characterized by a "bittersweetnes CHALLENGE: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design. ADDED DATE: 2023-03-08 02:36:22 TEAM MEMBERS (2) : Producer/Product Director: Koichiro Kasio and Planner: Makiko Ozawa IMAGE CREDITS: Shinji Arashigawa, 2022. |
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NAME: Applied Kansei Center PROFILE: Applied Kansei Center was established with the aim of social implementation of Kansei research. Applied Kansei refers to the application of research on Kansei by university researchers and others to the development of products and services by companies, in other words, to the implementation of Kansei in society. The definition of the word Kansei has several aspects, but products and services developed based on an understanding of people's Kansei and visualized information will move people's hearts, be highly valued as something meaningful, and create new value, usage scenarios, and experiences. In turn, this will lead to the acquisition of new markets. Applied Kansei Center is composed mainly of practicing researchers who have led manufacturing at various manufacturers. Therefore, a major feature of our center is that we can provide consistent support based on Kansei, from proposals for selecting the most appropriate researchers and experts to team formation and project management, according to the social issues and innovation dimensions of the company. |
| AWARD DETAILS | |
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Kahisu Japanese Vinegar Drink Packaging by Shinji Arashigawa is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Shinji Arashigawa. · Click here to register inorder to view the profile and other works by Shinji Arashigawa. |
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