DESIGN NAME: Avaton Premium
PRIMARY FUNCTION: Water Bottle
INSPIRATION: We approached the packaging for Avaton as the visual expression of this blend of the mystical and the natural.
We designed a tall container that is half clothed in black and created a typography for the water’s name that further conveys the mystery and value of the ‘sacrosanct’.
Avaton packaging has been conceived as one of arcane elegance and austere purity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Avaton water is a water produced in the Holy Mountain Athos, a sacred place where all habitats are monks for thousands of years. The design of Avaton water bottle is like the uniform of a Mount Athos Monk, with humility and respect to the thousand history of the Mountain it contains one of the most pure water of the world.
OPERATION / FLOW / INTERACTION: The interaction happens from the first time someone touches the special bottle shape and feel.
PROJECT DURATION AND LOCATION: Project duration was 2 years and all happened in Thessaloniki Greece.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: Glass bottle with direct silk printing
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: avaton water, modern water bottle, water packaging, water bottle design, modern packaging, glass packaging
RESEARCH ABSTRACT: The research was made in holy Mountain Athos and by examining old photos of monks that lived in the monasteries.
CHALLENGE: The challenge was to design a modern packaging with all the respect to the religious tradition of Mount Athos, in order to match the old with the futuristic we canme with the idea of a modern look and feel.
ADDED DATE: 2023-03-07 13:02:44
TEAM MEMBERS (1) :
IMAGE CREDITS: Marios Theologis
PATENTS/COPYRIGHTS: Copyrights belong to Macedonian Bottling Agency, 2022
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