Beidacang Junfei Wine Liquor Packaging by Xingyun Wubai

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DESIGN DETAILS
DESIGN NAME:
Beidacang Junfei Wine

PRIMARY FUNCTION:
Liquor Packaging

INSPIRATION:
Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Taking the brand name "Concubine Jun" as the central idea of the design, the design theme of Huaxia's "dressing the country" is to refine the "peach blossom makeup" that was popular in the Tang Dynasty to highlight the graceful, graceful and luxurious atmosphere presented by the concubine.

OPERATION / FLOW / INTERACTION:
The box is based on the Hanfu "Jiaoling right lapel" as the creative point,The ingeniously designed handle at the collar of the one-piece box is easy for consumers to carry.

PROJECT DURATION AND LOCATION:
15.9.2022 Shenzhen

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass, Paper

SPECIFICATIONS / TECHNICAL PROPERTIES:
five senses design

TAGS:
Fashion、Liquor packaging、

RESEARCH ABSTRACT:
Based on five-sense design theory, anthropomorphic design.

CHALLENGE:
Advance the development of packaging design

ADDED DATE:
2023-03-07 06:52:23

TEAM MEMBERS (1) :


IMAGE CREDITS:
Shenzhen Jixing Creative Design


PATENTS/COPYRIGHTS:
Shenzhen Jixing Creative Design



CLIENT/STUDIO/BRAND DETAILS
NAME:
North Okura

PROFILE:
-



NOMINATION DETAILS

Beidacang Junfei Wine Liquor Packaging by Xingyun Wubai is a Nominee in Packaging Design Category.

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AWARD DETAILS

Beidacang Junfei Wine Liquor Packaging by Xingyun Wubai is Winner in Packaging Design Category, 2022 - 2023.



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