Red Gladiolus Big Nuts Gift Box by Guangzhou Miguo Food Co.,Ltd |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Red Gladiolus PRIMARY FUNCTION: Big Nuts Gift Box INSPIRATION: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight. OPERATION / FLOW / INTERACTION: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual. PROJECT DURATION AND LOCATION: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022. FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Paper textured like velvet Colored in rose gold through hot stamping Lambskin buckles SPECIFICATIONS / TECHNICAL PROPERTIES: 410*410*150mm TAGS: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury RESEARCH ABSTRACT: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale. CHALLENGE: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values. ADDED DATE: 2023-03-06 07:30:19 TEAM MEMBERS (1) : IMAGE CREDITS: Guangzhou Miguo Food Co.,Ltd, 2022. |
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| Visit the following page to learn more: https://detail.tmall.com/item.htm?abbuck |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Guangzhou Miguo FoodCo.,Ltd PROFILE: The company was founded in 2013, headquartered in Guangzhou, Guangdong Province, the company adopts the business model of raw material procurement, production, processing and integrated marketing, opens up the Internet communication and offline channels to expand the dual link, digital operation integration development; Always uphold the product concept of "do not settle, do not compromise", strict control of product quality, through the ISO22000 international standard certification, from the screening of raw materials to product packaging are carried out with high standards in the industry, committed to bring high quality nuts into thousands of households |
| AWARD DETAILS | |
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Red Gladiolus Big Nuts Gift Box by Guangzhou Miguo Food Co., Ltd is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Guangzhou Miguo Food Co.,Ltd. · Click here to register inorder to view the profile and other works by Guangzhou Miguo Food Co.,Ltd. |
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