Endless Scenery City Poster by Leijing Zhou, Aoyi Shen and Aiwen Mai |
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| DESIGN NAME: Endless Scenery PRIMARY FUNCTION: City Poster INSPIRATION: The West Lake in Hangzhou is famous for its beautiful scenery and many places of interest, and the Ten scenic spots of the West Lake are indispensable. We combine the fashionable AI painting technique with the retro Chinese watercolor painting style to create the graphic design works, hoping to see a different artistic understanding from previous design. The design uses different hues to show the unique features of the landscape, which can attract users' attention and spread Chinese culture. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Endless Scenery takes Ten scenes of West Lake in China as the creation background, and carries out the graphic design of the theme through AI painting, an emerging creation method. The work shows the Sinicized depiction of the beauty of West Lake represented by Three Pools Mirroring the Moon, Curved Yard and Lotus Pool in Summer, etc. Combining advanced AI painting methods with the classical Chinese watercolor painting styles, the endless scenery of West Lake in China is displayed. OPERATION / FLOW / INTERACTION: The work can be used on stamps, publications (magazines, newspapers and books), print advertisements, posters, billboards and product packaging, etc. PROJECT DURATION AND LOCATION: The project was launched in Hangzhou in January 2023. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The product uses ERNIE-ViLG as the core AI painting tool and is further modified and improved by the creator using Photoshop. SPECIFICATIONS / TECHNICAL PROPERTIES: The length is 3600px and the width is 3600px. TAGS: Natural Scenes, West Lake, AI Painting, Graphic Design, Watercolor Painting RESEARCH ABSTRACT: Research type: visual graphic design; Research goal: to better present the beauty of West Lake; Research direction: The current popular AI painting technology is combined with the Chinese watercolor style to generate graphic design works with the theme of ten scenes of West Lake. Use modern technology to assist art creation, better show the beauty of China, and spread Chinese culture; Research methods: online data and desktop research; Social influence: This not only spreads China's West Lake culture, but also reflects the vitality of AI painting. This makes it particularly attractive among many graphic designs. CHALLENGE: This graphic design work mainly has the following two difficulties: First, how to make better use of AI painting, so that the generated works not only have visual beauty, but also have artistic conception beauty. The second is to re-create the works generated by AI painting, taking the essence and eliminating the dross to present more satisfying works. ADDED DATE: 2023-03-04 02:40:58 TEAM MEMBERS (3) : Leijing Zhou, Aoyi Shen and Aiwen Mai IMAGE CREDITS: Aoyi Shen Aiwen Mai |
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NAME: Zhejiang University PROFILE: Zhejiang University is a public research university based in Hangzhou, China. It is one of the oldest and most prestigious universities in China, with a focus on pro-innovation education and vibrant research. |
| AWARD DETAILS | |
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Endless Scenery City Poster by Leijing Zhou, Aoyi Shen and Aiwen Mai is Winner in Generative, Algorithmic, Parametric and AI-Assisted Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Leijing Zhou, Aoyi Shen and Aiwen Mai. · Click here to view the profile and other works by Leijing Zhou, Aoyi Shen and Aiwen Mai. |
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