DESIGN NAME: Vegan Style
PRIMARY FUNCTION: Packaging Design
INSPIRATION: The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: Project start August 2021, project completion May 2022, Cantabria, Spain
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
SPECIFICATIONS / TECHNICAL PROPERTIES: 100 mm x 100 mm x 45 mm
TAGS: packaging plant based, packaging vegan, design packaging sustentable
RESEARCH ABSTRACT: -
CHALLENGE: The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
ADDED DATE: 2023-03-03 18:38:30
TEAM MEMBERS (1) :
IMAGE CREDITS: Ilustrator: VerĂ³nica Vicente
Mockups: VerĂ³nica Vicente
PATENTS/COPYRIGHTS: Serra Vegana National brand M4160284(6) pending
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