DESIGN NAME: Naked Nature
PRIMARY FUNCTION: Snack Bar
INSPIRATION: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
OPERATION / FLOW / INTERACTION: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
PROJECT DURATION AND LOCATION: 12 months, Sydney Australia
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
SPECIFICATIONS / TECHNICAL PROPERTIES: Compostable rewind (@home)
TAGS: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
RESEARCH ABSTRACT: -
CHALLENGE: Securing vibrant colours on an uncoated compostable stock
ADDED DATE: 2023-03-03 00:56:07
TEAM MEMBERS (1) : Angela Spindler, Designer /Creative Director
IMAGE CREDITS: Angela Spindler, 2022.
|