Naked Nature Snack Bar by Angela Spindler |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Naked Nature PRIMARY FUNCTION: Snack Bar INSPIRATION: We have drawn on natures vibrant colour palette for inspiration. The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf. We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Naked Nature speaks to a world that’s increasingly back in tune with the environment. We developed a design and verbal strategy for the brand as well as all packaging design. The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. OPERATION / FLOW / INTERACTION: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT. PROJECT DURATION AND LOCATION: 12 months, Sydney Australia FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Compostable rewind, printed CMYK plus two spot colours, offset. SRT's printed CMYK plus two spot colours, offset. SPECIFICATIONS / TECHNICAL PROPERTIES: Compostable rewind (@home) TAGS: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography, RESEARCH ABSTRACT: - CHALLENGE: Securing vibrant colours on an uncoated compostable stock ADDED DATE: 2023-03-03 00:56:07 TEAM MEMBERS (1) : Angela Spindler, Designer /Creative Director IMAGE CREDITS: Angela Spindler, 2022. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Depot Creative PROFILE: Packaging design that builds brands Depot is an independent packaging design agency in Sydney, established in 2002. We’re specialists in our field, choosing to stick with what we do best without getting stuck in our ways. We focus on food, drinks, fragrance, beauty and wellness and lifestyle because a lifetime of being immersed in these categories is where our experience comes into its own. We team up with visionary clients because they value the difference we bring to the mix. We always challenge and seek out the difference to ensure our designs remain in the mind and heart of consumers. We’re Depot, the packaging thinkers, creators and innovators. |
| AWARD DETAILS | |
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Naked Nature Snack Bar by Angela Spindler is Winner in Packaging Design Category, 2022 - 2023.· Press Members: Login or Register to request an exclusive interview with Angela Spindler. · Click here to register inorder to view the profile and other works by Angela Spindler. |
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